Predrag Dumanovic

Sole Strategist for Major Partner: Currently manage a portfolio of 388 campaigns for a major agency partner, contributing significantly to $1 million in annual revenue. Proven Client Satisfaction: Previously served as the dedicated strategist for a key client (20% of agency revenue). Successfully provided exceptional client communication, swift campaign reporting, and issue resolution to maintain client satisfaction and deliver results. Managed 280 campaigns for this client. Industry Expertise: Possess experience in diverse industries, including post-disaster restoration, veterinary care, healthcare specialties (physician, psychiatry), e-commerce, dentistry, and other medical fields. Full Campaign Lifecycle Management: Conducted in-depth audits, built campaign plans from the ground up, and executed all aspects of campaigns. Responsibilities included: Strategy Development: Developed data-driven campaign strategies. Content Collaboration: Partnered with the content team to ensure high-quality content creation. Local SEO Optimization: Managed Google Business Profile (GBP) optimization. Blog Recommendation: Leveraged data and competitor research to recommend effective blog topics. (Implemented new processes based on research and following trends and received commendation from managers.) Data Analysis and Reporting: Analyzed data from various sources (GSC, GA4, GBP) to generate insightful reports. Expertise in analyzing: Keyword rankings, local search visibility, website traffic patterns, target audience insights, and user engagement (bounce rates) to optimize campaign performance. Technical Implementation: Utilized HTML to create service area pages that seamlessly integrate with existing website themes and incorporated map functionality. Website Optimization: Conducted technical reviews and resolved technical issues (including page speed optimization) to improve website performance.

Spearheaded an SEO campaign, resulting in increased website visibility. Conducted a comprehensive site audit, researched relevant keywords, optimized on-page elements, and built new content-rich pages. Implemented a link-building strategy and addressed technical SEO issues identified in the audit. Analyzed data to present actionable insights and strategic recommendations on SEO performance directly to the company founder. Developed a clear progress plan to achieve long-term visibility goals. While budget constraints limited the full implementation of the campaign, the groundwork laid a strong foundation for future SEO success. Presenting directly to the founder ensured alignment and set the stage for future investment in SEO initiatives.

Boosted outbound lead generation: Streamlined processes that resulted in a 30% increase in meeting bookings from contacted prospects. Data-driven growth strategist: Analyzed business needs and user cases to develop impactful outbound growth strategies. Created and documented best practices: Developed new strategies to increase outbound growth, documented processes for future employees through pipeline creation and outbound template updates.

Tailored client acquisition: Identified and referred company products to potential clients with a high potential for successful conversion. Developed client acquisition insights: Created a company survey to identify ideal client profiles, optimizing future targeting efforts. Data-driven performance and strategy: Generated daily, weekly, and monthly reports, analyzing data to build and refine future work strategies. Consistently top performer: Recognized as a key contributor within the "Best Team of the Month" for December, January, and February.