pedro lacerda

marketing coordinator for brazil

About

Bachelor's degree in Social Communication with a degree in Publicity and Advertising, with emphasis in Marketing Management, post-graduation MBA in Marketing and Digital Intelligence, with experience in different sectors of the market. He works mainly in the agribusiness and in industries of different segments (B2B), with analysis and development of communication strategies, planning, and execution of advertising, public relationship and brand activations. * Strategic Marketing Planning * Integrated Communication Management * Design as Business Strategy * Management of Web Platforms and Social Media --- Specializations: * Branding in the Digital Age - (IPOG) * Content Marketing - (Rock Content University) * UX & Design Thinking / User Experience in Business - (UDEMY) * S-Marketing: Integration between Marketing and Sales - (IPOG)

Country

brazil

City

anapolis

Industry

marketing and advertising

Skill

web design, publicidade, marca e identidade visual, marketing, marketing digital, wordpress, adobe creative suite, porta voz, planejamento de eventos, branding, empreendedorismo, marketing de produtos, design thinking, planejamento empresarial, pesquisa de mercado, desenvolvimento de marcas, marketing b2b

Experience

planner

estúdio zero

2015-6 - Present · 11 yrs 4 mos

Strategic design project helping the brand management for industries and agribusiness companies. Marketing planning, social media management, inbound marketing, graphic and digital design, merchandising and events promotion, web and applications development.

marketing coordinator

fmb - farmtrac meimberg brasil

2017-2 - 2019-12 · 2 yrs 11 mos

* Management of integrated communication strategies, including planning and execution of events and exhibitions in national territory, marketing research, press counseling, development and creation of web content, social media management, establishment of communication solutions in newspapers, magazines, films, billboards, displays, leaflets and etc * creative solutions for digital and printed media * relationship and integration of communication between the India and Brazil units * attendance and formation of partnerships with the organization's stakeholders, relations with the media, vehicles, institutions, companies, unions and public agencies * press spokesman * monitoring of institutional image * identification and supervision of suppliers and providers of communication products and services.

analista de comunicaÃ Ã o

grupo moreira&moreira

2018-7 - 2019-2 · 8 mos

marketing coordinator for brazil

mara s.r.l.

2019-6 - Present · 7 yrs 4 mos

* Planning and supervision of communication strategies, integrating Italian marketing plan with the Brazilian market * supervision of web content creation * digital presence management and media strategies * press office * establishment of communication solutions in different media and vehicles * identification and supervision of suppliers and providers of communication products and services * servicing and forming partnerships with stakeholders and media relations * Press spokesperson.