Paulo Vieira

Gerente comercial @ Ligy

About

Sales Manager / Commercial Manager with a degree in Business Administration and Finance from Bethany College & University and over 10 years of experience in Sales Management, Commercial Leadership, and Team Development. Strong background in revenue growth, sales operations, and data-driven decision-making, with a consistent focus on predictable results and scalable growth. Experienced in leading sales teams, building high-performance sales cultures, and aligning sales strategy, processes, and people to achieve aggressive business targets. Proven ability to structure and scale sales operations in fast-growing environments. In the last year, led the implementation of a sales framework based on OKRs, improved sales forecasting accuracy, and executed structured sales team development programs. Achieved a 3.85x increase in the active customer base, resulting in an 11x increase in Monthly Recurring Revenue (MRR). Played a key role in the company’s nationwide expansion, working closely with Operations to scale from 120 to approximately 900 active licenses across Brazil within one year. Supported growth through strategic sales team expansion, implementation of sales playbooks, and process standardization, ensuring sustainable and controlled scaling. Core competencies include Sales Management, Revenue Growth, Forecasting, KPI Management, CRM, B2B Sales, High-Ticket Sales (six- and seven-figure deals), Team Leadership, and Data-Driven Sales Strategy. Fluent in English, with strong communication skills for international business environments, executive negotiations, and cross-functional collaboration. Contact Information Email: vieiraprcv@gmail.com Phone / WhatsApp: +55 85 98190-9749 Sales Manager, Commercial Manager, Sales Leadership, Revenue Growth, Sales Strategy, Forecasting, OKRs, KPIs, CRM, B2B Sales, High-Ticket Sales, Team Development, Sales Operations, Data-Driven Sales, Go-to-Market Strategy

Country

City

Brazil

Industry

Retail

Skill

Hunter, Leadership, Team Building, Negotiation, Gestão comercial, B2B, Venda consultiva, Gestão de desempenho, Customer Service, Estratégia empresarial, Indicadores-chave de desempenho, Relacionamento com clientes, Relatórios de indicadores-chave de desempenho (KPI), Operações de vendas, Vendas diretas, Desenvolvimento de negócios, Contas-chave, Comércio eletrônico, Estratégia de vendas, Inglês para negócios

Experience

Gerente comercial

Ligy

2024-6 - Present · 2 yrs 4 mos

Fortaleza, Ceará, Brasil

Liderança do time comercial para captação e fechamento de novos negócios | Relacionamento com cliente

Gerente de Contas Sênior

InHouse Market

2023-1 - 2024-6 · 1 yr 6 mos

Fortaleza, Ceará, Brasil

Função: Gerente de Contas Sênior Atividade: Liderança de equipe de Gerentes – CS | Responsável pela venda e expansão do negócio para os Licenciados | Responsável por exponenciar o faturamento das lojas dos Licenciados.

Gerente de Conta

InHouse Market

2022-6 - 2023-1 · 8 mos

Fortaleza, Ceará, Brasil

Função: Gerente de Conta Atividade: Gerenciamento da conta dos Licenciados | Responsável pela venda e expansão dos Licenciados | Responsável por exponenciar o faturamento das lojas dos Licenciados.

Gerente Comercial

Next Academy

2020-2 - 2022-4 · 2 yrs 3 mos

Ceará, Brasil

Função: Gerente Comercial Atividade: Sou responsável por liderar uma equipe de vendas e prospecção ativa nas franquias o qual era sócio.

Diretor Financeiro

Next Academy

2018-4 - 2020-1 · 1 yr 10 mos

Recife, Pernambuco, Brasil

Função: Diretor Financeiro Atividade: Em 2018, foi feita a incorporação de outras 2 franquias (CE/BA), e assim foi criado um quadro de diretores responsáveis pela administração das 3 franquias (PE/CE/BA). Responsável por realizar toda a sinergia necessária em prol de atingirmos um resultado trimestral ainda mais significante | Ao longo dos dois anos, conseguimos sair de 850K anuais de faturamento para 2.5MM com uma lucratividade aproximada de 20% a.a.

Gerente Financeiro

Next Academy

2016-8 - 2018-4 · 1 yr 9 mos

Recife, Pernambuco, Brazil

Função: Gerente Financeiro Atividade: Liderar o setor e a equipe administrativa/financeira da franquia para atingirmos as metas de faturamento e lucratividade em cada trimestre | Inserir e gerir as boas práticas nas rotinas financeiras da franquia.

Assistant Manager

Dillons Grocery Store

2015-6 - 2015-10 · 5 mos

Wichita, Kansas Area

Função: Assistant Manager When I started the trainee program with Dillons I had all the responsibilities of the actual Assistant Store Manager in place. Thus, I was in charge of supervision to the entire store I was doing store forecasts in a weekly base, as well as analyzing sales of previous weeks to set the goal to each department of the store, as well as setting the goal for the store as whole. I was able to do some distribution of the hours for each department of the store. During the time I was there I was able to work aside with each department, to have a better look of it during a couple of days in the week.

Cashier/Checker

Sodexo

2013 - 2015 · 2 yrs

Função: Cashier/Checker I was in charge of processing sales at the front desk of the cafeteria. Besides that, I would have to run end-of-day reports, with sales stats and attendance info for future reference to our manager. I was also in charge of keeping the main dinning room under control, and assist either students or other guests with whatever needs they had.

Sales Representative

Zeffirelli Clothing Store

2010-12 - 2011-7 · 8 mos

Fortaleza Area, Brazil

Função: Sales Representative At first I was only assisting customers with their purchases. After a couple of months I started getting some Cashier time at the store and also became a leader to the other employees, by demonstrating what to do and how, as well as helping them with any struggles they would have.