Praxis Valadez

In my current role, I lead the Growth function across Sales, Partnerships, and Marketing with a strong focus on systems, performance, and team culture. I manage the sales team through structured 1:1s, data-driven coaching, and process refinement—driving conversion through accountability, CRM hygiene, and continual improvement. I’ve introduced gamification, campaign alignment, and Power Hour frameworks to build a high-performing, energetic team environment. From forecasting and pipeline reviews to performance dashboards and tailored KPIs, I ensure each team member is supported to succeed and scale their results. I also manage onboarding operations, overseeing the full lead-to-launch journey, resolving bottlenecks, and ensuring clients are set up for success. On the partnerships front, I identify and pursue high-value relationships with dental and adjacent businesses that align with our growth strategy and product roadmap. I lead the full lifecycle—from researching potential collaborators to engaging senior stakeholders, drafting proposals, and executing go-to-market activities. I also contribute to marketing initiatives, overseeing brand content, testimonial strategy, website updates, and major video projects. Whether planning international conference campaigns or building scalable internal processes across Sales, Customer Success, and Growth, my goal is always to create impact through clarity, consistency, and collaboration.

In my role as Academic Assistant, I provided comprehensive administrative and operational support to both the Chief Academic Officer and Director of the PLT Program NSW. Responsibilities included managing complex calendars, coordinating interstate and international travel, and overseeing credit card reconciliations. I developed high-impact presentations for key business conferences and facilitated large-scale online meetings and one-on-one assessments via WebEx. I played a key role in organising student networking events, onboarding and training new academic staff, and ensuring seamless cross-functional collaboration with departments such as Student Services, Marketing, and Executive leadership. This position required a high level of adaptability, professionalism, and the ability to manage competing priorities in a dynamic environment.

In this sales and marketing support role, I was responsible for converting prospective student enquiries and applications into confirmed enrolments, maintaining a personal conversion rate of 37% year-to-date. I managed the enrolments inbox and phone line, ensuring timely and professional responses to all prospective student queries. I maintained accurate records of all communications, prepared regular reports on student status and conversion metrics, and collaborated closely with Program Directors and interstate staff to provide updates on student progress. The role required strong communication skills, attention to detail, and a commitment to delivering a positive customer experience.

In this role, I supported the end-to-end development of merchandise product ranges for client websites, from concept through to in-store delivery. I project-managed a key fashion website launch, created visual presentations using Microsoft PowerPoint, and developed detailed style guides showcasing product and artist designs. I conducted on-site market research at live events and played a hands-on role in facilitating garment production. Additionally, I maintained day-to-day office operations, including inventory management and general administrative support, ensuring a well-organised and efficient workplace environment.

In this front-of-house and administrative support role, I was responsible for delivering professional client service, managing reception duties, and supporting the operational needs of a busy legal office. I performed data entry using software such as QuickBooks and Timeslips, assisted lawyers and legal assistants with ad hoc administrative tasks, and ensured the office ran smoothly by maintaining organisation, managing supplies, and addressing day-to-day operational needs.