Praveen Palani

Developed and implemented SEO-optimized content strategies (blogs, landing pages, metadata improvements)that boosted organic search visibility and improved website traffic by 30% within 6 months. Managed and executed multi-channel digital marketing campaigns (LinkedIn, Instagram, Google Ads), leading to a35% increase in social media engagement and contributing to significant growth in inbound inquiries and leadconversions. Conceptualized, designed, and posted creative content including eye-catching reels, stories, banners, andcarousels across Instagram, Facebook, LinkedIn, and TikTok, helping drive significant increases in followers,impressions, and engagement rates. Planned, captured, and edited original photography and videography, producing engaging visuals thatshowcased Brisko products, team culture, and operations for digital campaigns. Led the design and production of impactful visual assets—such as brochures, data sheets, infographics, advertising banners, and social media graphics—ensuring brand consistency and strengthening Brisko’s visibility across both digital and print platforms. Coordinated and arranged marketing materials and supplies for expos, ensuring timely delivery and professional presentation to support successful event branding.

Initiated and led brand refresh projects, including redesigning key marketing materials and digital templates,resulting in a more modern, cohesive visual identity that strengthened market positioning. Maintained Brisko visual brand identity across all digital touchpoints, producing high-quality brochures, flyers,data sheets, and adverts to support marketing and sales initiatives. Spearheaded the design and production of high-quality visual assets including data sheets, brochures,infographics, advertising banners, and social media graphics, ensuring consistency with brand guidelines andenhancing Brisko visibility across digital and print platforms. Collaborated cross-functionally with sales and operations teams to align marketing efforts with businessobjectives, ensuring promotions and campaigns supported stock clearance, product launches, and seasonal salesgoals.

Delivered face-to-face customer service, handling transactions, payments, and postal services with accuracy and efficiency. Managed cash, card, and account-based payments while maintaining compliance with security procedures. Assisted customers with queries, demonstrating strong communication and problem-solving skills. Built experience in customer service, attention to detail, and working in a trusted role handling financial transactions.

Sorted and organized parcels in a fast-paced environment to meet strict delivery deadlines. Worked efficiently within a team to ensure accurate dispatch and smooth operations. Gained experience in time management, attention to detail, and working under pressure.

Discuss project ideas and content creation with the client and then optimize these visions into designs that meetthe client's needs by implementing illustrations, artwork, design elements, and video editing. Designed daily posts for the organization’s YouTube channel, and Instagram and oversaw its growth from 0-7850+subscribers and 0-5000 followers in 4 months. Networking with potential clients to develop a new strategy for business opportunities and maintaining clientrelationships through regular check-ups, and brand progression.

Created technical illustrations and, posters, logos, banners, billboards, infographics, brochures, and catalogues based on design concepts and collaborate with clients for better project management. Brainstorm new design themes for marketing and collateral materials and collaborated with the creative team to design and produce computer-generated artwork for marketing and promotional materials with time management. Company recognized me as having an excellent client satisfaction rate, and for being a self-starter I received a medal for top designer achievement

Recreated raster images to vector format using Adobe Illustrator. Developed creative content for various media such as line art drawings, concept art & illustration, and also designed catalogues, business cards, posters, iconography, and packaging design with massive teamwork.