praveen upadhyay

•Design and manage ATL and BTL marketing activities. •Plan and manage the annual marketing activities as per set budget. •Develop partnerships with External Vendors/Agencies to ensure timely execution of marketing initiatives •Ensures co-ordination with sales department to implement & monitor all marketing initiatives. •Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers. •Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products. •Developing a distinctive Marketing Strategy in line with the Brand Vision and positioning through focused consumer insights. •Effective Communication of Brand Expression and PR activities to build and strengthen the Brand Equity. •Create marketing communications campaigns that blend publicity, promotions to enhance the brand image, increase awareness, extend market positioning and raise consumer recognition levels.

• Promotional and Marketing activities for REI Agro. • Handling ATL & BTL Activity. (Planning/Execution/Controlling) • Handling Radio ,TVC Campaign . • Designing of Marketing POP material. • Launching new private labels Brands & NPD-Ready to Eat,Juices,Spices,Snaks,Biscuits. • Looking after the vendors for various jobs. • Handling social media marketing-Facebook, Twitter and company website. • Developing Product packaging. • Liaisoning between the Modern Trade and Sales Team for visibility, consumer promotions & other BTL activities • Handling OOH & Brand Visibility. • Handling PR for the company.

Company Profile HPCL also owns and operates the largest Lube Refinery in the country producing Lube Base Oils of international standards, with a capacity of 335 TMT. This Lube Refinery accounts for over 40% of the India's total Lube Base Oil production. JOB PROFILE: Responsibility of Business Development in the Retail Outlet, area of Mathura from May2007- June2008 for New Business for the retail outlet & my job is to:- Achieve the order bookings of Lubes as per the monthly budgeted targets. To make & develop new parties for generate new business. Responsible for collection of payments from the customers as per the terms and conditions. Handling & managing the sales task in the entire allotted area. Explaining the new offers and plans and circulating the same for huge turnover. To maintain regular interaction with all the parties of his area through regular visit. Identify prospective clients and developing them for generates business to achieve higher market share. Provide the products as per schedule and as per requirement of customers. Reporting to the Sales Office regarding daily activities. Maintain harmonious relationship with the Customer. Acquire complete details on competitors' market & their strengths and weaknesses.