Pratima Thimmaiah

Regional Marketing Leader -APAC & MEA @ NTT DATA

About

I’m a marketing leader with 15+ years of experience in B2B marketing and communications across IT, software, and engineering services. I focus on building growth-oriented marketing strategies that align closely with business priorities and deliver measurable impact across regions.I bring expertise and experience in customer-centric, performance-driven marketing—leading integrated campaigns, demand generation, and go-to-market programs that support revenue growth. I work closely with sales teams, subject-matter experts, and senior leaders to translate strategic intent into clear execution and results. Experienced in operating within fast-paced, matrixed environments, I manage multiple priorities across geographies while maintaining a clear and consistent focus on outcomes that matter most to the business.Skillset:Business campaigns and demand generation Account-based marketing Thought leadership and digital marketingBrand management -Positioning and differentiationContent development and marketingPerformance marketingPartner MarketingMarket research and competitive intelligence and benchmarkingGo-To-Market strategies

Country

India

City

Bengaluru

Industry

Information Technology & Services

Skill

Brand Development, Brand Management, Marketing Campaign Management, B2B campaigns, Account Marketing, Content Strategy, Marketing Strategy, Press Releases, Analyst Relations, Marketing Leadership, B2B Marketing, Digital Marketing, Integrated Marketing, Qualitative Market Research, Database Development, Team Building, Reporting, Strategic Content Development, Customer Experience, Customer Satisfaction

Experience

Regional Marketing Leader -APAC & MEA

NTT DATA

2025-11 - Present · 11 mos

Bengaluru

Driving regional marketing strategy for Enterprise Apps and Business Process Services across APAC and MEA, with a focus on growth, relevance, and customer impact. Lead regional marketing strategy aligned to global priorities for Apps and BPS Partner with regional and global stakeholders to drive integrated, multi-channel campaigns Support pipeline growth through demand generation, digital engagement and thought leadership Enable region-led programs tailored to market needs while maintaining global consistency Collaborate closely with regional leaders and global teams to accelerate buying decisions through coordinated marketing initiatives

Marketing Head

BlueBinaries Engineering and Solutions Pvt Ltd

2023-3 - Present · 3 yrs 7 mos

Marketing Head -Transportation

L&T Technology Services

2017-7 - 2021-7 · 4 yrs 1 mo

Greater Bengaluru Area

Spearheaded wide range of growth marketing programs and campaigns for the two largest verticals -Automotive and Aerospace to create awareness and position offerings that drive pipeline and strengthen sales funnel. In addition to this, executed a variety of thought leadership programs, customer advocacy programs, events and trade shows, customer experience initiatives, and created compelling marketing assets for print and digital to enable sales outreach and establish LTTS as the leader in Automotive and Aerospace segments

Senior Consultant -Marketing and Communications

Honeywell

2016-1 - 2017-6 · 1 yr 6 mos

Bengaluru Area, India

Marketing Manager

Atlas Systems

2013-7 - 2015-6 · 2 yrs

Greater New York City Area

Set up an in-house marketing team and led the organisation's end-to-end integrated marketing and communications activities. Led the execution of a wide range of marketing programs such as B2B and account-based campaigns, content development and management, website development, analyst relations, press releases and social media marketing across different channels and segments that established positioning and brand awareness.

Associate Manager Sales & Marketing

Microland Limited

2009-9 - 2013-6 · 3 yrs 10 mos

Bengaluru Area, India

Planned and implemented large-scale demand generation campaigns to create and position the brand as a leading company globally in the IT managed services segment. Engaged with crucial sales stakeholders and SMEs to build and optimize content strategies to drive web traffic and engagement that translates to revenue generation and brand promotion.

Marketing Analyst

Halifax

2008-2 - 2009-6 · 1 yr 5 mos

London, United Kingdom

Designed and executed various customer retention campaigns to increase customer loyalty and worked closely with teams across the business such as research and data, technology, and field teams to build content that increases personalization and customization. Developed timely competitive market research report and created customized messaging for newsletter programs, push notifications, loyalty, and customer survey campaigns mortgage division of the bank as part of the customer retention campaigns.