Pratik Desai

WIP

- Launched blockbuster product campaigns that turned heads and boosted sales. - Drove ATL, BTL & digital marketing—because one channel is never enough! - Managed celeb-worthy PR & media buying to amplify brand presence. - Supercharged e-commerce growth on Amazon & Flipkart with killer ad strategies. - Forecasted, budgeted & owned P&L—because marketing isn’t just about ideas, it’s about results. - Dove into data, cracked insights & solved consumer pain points like a marketing detective. In short: Built campaigns, grew revenue, and made marketing fun! 🚀

MARKETING: • Develop marketing strategies for the company in line with company's distributors Pan India. • Planning and monitoring the effectiveness of marketing campaigns along with brand management, ATL and BTL advertising, B2B application. • Manage digital marketing for the company on facebook, linkedIn, instagram, google and other digital platforms. • Manage other marketing channels like print media, social articles, and magazine ads. • Managing marketing budgets and expenses for the company and monitoring activities within the marketing department. • Devise sales plan for the year and develop metrics to measure the same. Presenting realistic forecasts to the management. • Evaluate PR opportunities for partnerships and advertising on an on-going basis. E-COMMERCE (Marketplaces): • Formulate business strategy for company’s B2C online business. • Manage listings and order management for ecommerce marketplaces like Amazon, Amazon International, Flipkart, Snapdeal, Ebay, Shopclues, Voonik and Paytm, Jabong. • Planning marketing and promotional strategy for marketplace business. • Manage digital marketing for ecommerce growth. Work on SEO, keywords, search terms, campaigns, adwords, etc. • Planning sales, providing stock updates, preventing delays in order dispatches and resolving product related issues. • Monitoring payments and generating reports related to online sales, payments and expense. • Coordinating with logistics department and ensure order is processed within respective SLA. • Resolving issues related to all marketplaces. •Managing the entire ecommerce team.

• Managing and developing marketing strategies for the company in line with the objectives of Modern Retail. • Planning & monitoring the effectiveness of marketing campaigns along with brand management, ATL & BTL advertising, vendor management. • Ensure marketing projects are delivered as scheduled and within budget to best possible quality standards. • Formulating business strategy for e-commerce business marketplace(selling through well-known marketplaces like EBay, Amazon, Flipkart, Snapdeal, Shopclues, PayTm). • Experience of managing a team of 10 people. Achievements: • Successful in increasing IT product category sales by 100% for the year 2013 - 14. • Successful in achieving 30% sales objective for year 2013 – 14. • Managed a fashion show event to grow lifestyle category business and was successful in highlighting fashion brands to large target audience. • Responsible for starting the ecommerce business through marketplaces for the company.

Responsible for planning offers and managing the production and sales of various printing materials ( magazines, brochures, visiting cards, leaflets ) and others. Handling overall clients and their requirements and provide with branding solutions. Achievements: Gained 50% increase revenue in terms of sales for the year 2010 - 11 Successful in bring 50 new clients on board and working with them.

In the era where knowledge has been reserved or kept limited to an individual, we came out with an concept through which knowledge can be shared through various platforms. I believe sharing is the only thing by which you can help others grow along with you.