Prateek Katiyar

Associate Director @ CoinDCX

About

I’m a finance and strategy professional passionate about building business at the intersection of Technology, and Regulations. A graduate of IIM Kozhikode (Batch of 2021), my career has centered around building and operationalizing new-age financial products in emerging sectors : spanning technology, and finance. Each move has been a step deeper into financial infrastructure, capital markets, and innovation. Starting my journey with Zuci Systems, I built client partnerships across North America, grounding myself in tech delivery. At Ninjacart, I worked with the COO’s office on cross-functional initiatives in one of India's largest agri-supply chains. At Jiraaf, I led strategic efforts in the fixed income space understanding regulatory frameworks, structuring deals, and helping advance an AIF set up and a SEBI-licensed Research Analyst entity. Currently at CoinDCX, I head the VDA Custody alongside managing Asset Deployment under the Earn Program : I work at the intersection of asset security, policy design, staking infrastructure, and backend integrations in the evolving world of digital assets. My core strength lies in solving complex, cross-functional problems — whether in regulated markets or decentralized finance — and turning them into scalable systems. I’m now focused on deepening my expertise in crypto infrastructure, custody tech, and wealth platforms. Let’s connect if you're working on frontier finance, building scalable asset infrastructure, or want to exchange ideas on risk, custody, and financial innovation.

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Fund Management, Crypto Custody, Deployment, Custody, Research, Fund Structuring, Business Valuation, Investment Strategies, Investment Management, Regulatory Affairs, Design Thinking, Product Management, Procurement, Financial Planning, Cross-functional Team Leadership, Problem Solving, Productization, Customer Relationship Management (CRM), Key Performance Indicators, Critical Thinking

Experience

Associate Director

CoinDCX

2025-4 - Present · 1 yr 6 mos

Solving for Liquidity, Security and Risk

Lead - Strategy (DGM Strategy)

Jiraaf - Powered by AI Growth

2023-9 - 2025-2 · 1 yr 6 mos

Bengaluru, Karnataka, India

Identifying, evaluating, and executing new initiatives by synthesizing commercial viability and regulatory fit to drive value creation. Key Initiatives : Asset Securitization, AIF Structuring, Bonds Research.

Manager, Strategy @ COO's Office

Ninjacart

2022-6 - 2023-9 · 1 yr 4 mos

Bengaluru, Karnataka, India

Driving growth & profitability Builder, Project 1 (Growth Logistics) : Reverse haul FTL logistics on focused commodity routes Builder, Project 2 (Business for Bharat - India II) : Tier II+ GTM Strategy for Ninjacart's Commerce & Neobanking solutions. - Led the initiative to introduce a dual monetisation model - buyer and seller side, by building an efficient procurement channel for Fruits, Onion, Potato buyers/APMC Traders in Karnataka and Tamilnadu (2x monetization compared to Ninjacart's existing model given the both buyer/seller side monetisation) - Successfully launched 25 tier II+ APMC markets within a quarter, by building teams and strategy to convert business.

Client Partner

Zuci Systems

2021-7 - 2022-4 · 10 mos

Chennai, Tamil Nadu, India

Co-Founder & CEO

InstaBring

2017-9 - 2019-12 · 2 yrs 4 mos

Kanpur Nagar, Uttar Pradesh, India

- Single founder to lead and sustain the Agri Supply Chain business for over 2 years in an unorganized sector amidst heavy disturbances arising due to external factors like introduction of GST and demonetization. Business attained positive unit economics with 44% Compounded quarterly growth rate for first two years of operations. - Acted as ‘Chief everything officer’ working cross-functionally in a team of 7 individuals.

Executive

Capital Foods Private Limited

2016-6 - 2017-6 · 1 yr 1 mo

Mumbai Area, India

Led the resource planning function of a 100% export oriented mega-food factory in Kandla SEZ (Amongst one of the India's largest Industrial Kitchen for RTE Retort and Frozen Foods)