Praslela Goh

Sales Manager @ Shipco Transport

About

A dynamic, results‑driven Sales Manager with 15+ years of experience in freight forwarding, logistics operations, and customer management. Adept at driving revenue growth, leading high‑performing teams, and strengthening relationships with global freight forwarders. Recognized for strong operational expertise, cross‑functional collaboration, and a strategic, solutions‑driven approach.KEY ACHIEVEMENTS & HIGHLIGHTS• Increased revenue growth year‑on‑year by developing new SME customer pipelines and expanding key forwarding accounts.• Successfully secured multiple long‑term partnerships with freight forwarders.• Spearheaded competitive market analysis initiatives.• Mentored and developed new sales hires.• Recognized for exceptional customer satisfaction.

Country

Singapore

City

Singapore

Industry

Logistics & Supply Chain

Skill

Supply Chain Management, Logistics Management, Business Relationship Management, Sales Operations, Key Account Relationship Building, Lead Management, Sales Management, Business Development, Mentoring

Experience

Sales Manager

Shipco Transport

2008-6 - Present · 18 yrs 4 mos

Singapore

* Achieved a 10% local volume growth in 1H 2025 * Develop sales strategies to drive local revenue growth within the LCL business * Identify new market opportunities and manage customer inquiries * Manage existing clientele while collaborating with the sales team to build long-term partnerships * Work closely with the pricing team to ensure competitive pricing and favorable terms * Track sales performance and generate reports against monthly and annual targets * Provide weekly market updates on industry trends and market patterns

Senior Operation Supervisor

Exel Singapore Pte Ltd / DHL Global Forwarding (Singapore) Pte Ltd

2003-6 - 2008-5 · 5 yrs

Singapore

* Identified and understood customer needs and expectations, delivering value‑added solutions that enhanced overall supply chain efficiency. * Managed customer enquiries and resolved issues promptly to maintain high service satisfaction levels. * Coordinated shipment activities and handled all associated administrative processes to ensure smooth and timely logistics operations.