Prashant Kumar

- Managed 70+ affiliate and agency partnerships, creating sustainable revenue streams. - Scaled Meta and Google campaigns by 30x. - Built and executed global marketing strategies, boosting visibility by 70% in just 10 days via SEO. - Led targeted B2B campaigns, successfully penetrating high-value markets. Average ticket size was ~ $10K - Launched a digital publication acquiring 20K influential readers in 8 weeks. - Developed scalable marketing infrastructure and improved brand positioning across Meta, Google, and LinkedIn. - Led the project for setup and execution of CRM platforms like WebEngage & Hubspot. - Launched a digital publication acquiring 20K influential readers in 8 weeks for email newsletter - Grow social media channels by 10x in 12 weeks by organic content. - Led multiple influencer marketing campaigns and got around ~25-100Mn reach on CPM of 90-110.

- Achieved 400% growth in search visibility and 600% increase in organic traffic via SEO and content optimization. - Secured top 10 rankings for 15+ strategic keywords in 3 months, enhancing market share. - Launched a corporate blog, podcast, and multi-format content hub, establishing thought leadership. - Boosted social media engagement by 80%, generating 4M monthly impressions. - Build generic backlinks and network for blog - Increase domain authority from 2 to 17 in 4 months - Setup and initiate Podcast channel, first in Industry

- Scaled Google ads for rapid user acquisition - Managed 9 members of marketing minimize the negative effect of nation-wide lockdown on business - Managed 'Inside sales' and 'Customer Success' team and show week-on-week growth in revenue generation - Increased the retention and repeat buyers - Discussed and launched a new successful pricing plan to increase revenue and enhance CSAT Score - Enhanced NPS during pandemic

- Extensive keyword research and creative strategies for Google Ads to have the bidding war - Enhance UX for website users to see the growth of 50% in avg. session per user per week - Initiated SEO practices for website on very high competition keywords and experience the growth in folds - Managed QC team of 6 members and processed more than 200K jobs, 80K employer's and 700K candidate's profile in less than 4 months - Managed 5 members of marketing and leveled up the content marketing, and practices. Achieved every KPI objective in Search Engine Optimization before the target deadline - SEO and Content marketing ROAS was way higher than industry average - Ranked on top 10 position for more than 75 keywords which had 1M+ monthly clicks and 60+ SEO ranking difficulty as per the tool 'Aherfs' in less than 4 months. - Implement Google Tag Manager and other analytics softwares for data attributions - Implement tools for measure and analyze user behaviours. (Yandex session recording, Microsoft Clarity and other)

- Scaled the Facebook ad campaign 10x to match the demand - Handled and maintained A-Z relationship with B2B clients (Zomato & Swiggy) - Managed more than 100 omni channel ad campaigns simultaneously - Liaison with content and graphics team to satisfy the marketing asset requirements

I've completed my engineering from SRITS and I was also an active participant in sports and cultural programmes. I was goalkeeper for Mechanical Football team. I served as an event photographer in Mechanical Day function of 2015.