Prasetya Prasetya

Head of Creative Marketing Communications @ PT Matahari Department Store Tbk

About

Hi there! I bring over a decade of experience across creative agency, fashion retail, and beauty retail. I thrive in crafting compelling narratives and driving impactful strategies that resonate with diverse audiences. With a keen understanding of consumer behaviour and market trends, I'm excited to elevate our brand and achieve success in the dynamic world of marketing communications by analysing, planning and executing marketing campaigns across various channel as digital, print, social media and events.

Country

Indonesia

City

Kota Tangerang Selatan

Industry

Marketing & Advertising

Skill

Social Media Management, Brand Management, Content Development, Teamwork, Problem Solving, Microsoft Office, Public Relations, Strategic Thinking, Graphics, Visual Storytelling, Photography, Image Editing, Model Selection, Retail Design, Typography, Conceptualizer, Concept Art, Design Strategy, Design Direction, Marketing

Experience

Head of Creative Marketing Communications

PT Matahari Department Store Tbk

2017-8 - 2023-6 · 5 yrs 11 mos

Karawaci, Banten, Indonesia

1. Creative Direction. Provide strategic direction and leadership for all creative projects and marketing communication initiatives. This includes overseeing the development of advertising campaigns, brand messaging, visual identity, and content creation across various channels. 2. Team Leadership Manage and mentor a team of creative professionals and marketing communication specialists, including graphic designers, copywriters, content creators, and digital marketers. Responsibilities may include hiring, training, performance evaluations, and fostering a collaborative and innovative work environment. 3. Integrated Marketing Communication Strategy Develop and implement comprehensive marketing communication strategies that align with the organization's goals and target audience. This involves integrating various marketing channels such as advertising, digital marketing, public relations, social media, and content marketing to ensure consistent messaging and brand voice across all touchpoints. 4. Brand Management Oversee the development and maintenance of the organization's brand identity, ensuring consistency and alignment with brand values and positioning. This includes developing brand guidelines, brand messaging, and brand storytelling strategies. 5. Campaign Management Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including traditional media, digital platforms, social media, email marketing, and events. Monitor campaign performance, analyze data, and adjust strategies as needed to maximize results and ROI. 6. Content Strategy and Creation Develop content strategies that engage and resonate with target audiences, including both written and visual content. Oversee the creation of marketing collateral, website content, blog posts, social media content, videos, infographics, and other assets to support marketing objectives.

Associate Creative Director

wow company

2015-6 - 2017-7 · 2 yrs 2 mos

• Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion • Collaborating with account executives to obtain knowledge of the clients’ requirements • Directing and motivating teams of art directors, illustrators, copywriters etc. to help them use their talents effectively