Prasenjit Sinha

Zonal Sales Manager @ Sorath Ortho — A Division of Sigma Surgical

About

Award-winning Sales Leader with 25+ years of experience in MedTech and Pharmaceutical space. Over the past decade, have held key leadership roles with global organizations such as Medtronic, Johnson & Johnson and Sigma Surgical.Built a strong foundation in Strategic Thinking, Go-To-Market Execution, Process Excellence & Regulatory Compliance over 17 years working with leading U.S multinationals - Johnson & Johnson, Medtronic and Pfizer.MedTech commercial strategist with a 16-years track record of scaling Orthopaedic surgery portfolios & capital equipment in cross-country markets. Proven architect of high-performing distribution networks and deep-rooted KOL alliances that drive sustainable market share.International exposure in Export Business, Market Expansion and Business Development across South-East Asia.

Country

India

City

Greater Kolkata Area

Industry

Medical Device

Skill

MS office with AI, Domain Expert, Go-to-Market Strategy, Discipline , Patience, Sales Communication, Cash Cow & Rising Star, New Business Launch, New Market Development, liaison multicountry, MedTech Sales, mega brand sales, Research Molecule sales, Soft Skills, pharmaceuticals sales, KOL Management, Channel Partner Development, People Management, Strategic Thinking, Effective Communication

Experience

Zonal Sales Manager

Sorath Ortho — A Division of Sigma Surgical

2024-9 - Present · 2 yrs 1 mo

Kolkata

Leading diverse team for multi-market business expansion across India & South East Asia, including distributor strategy, market development, and revenue growth.

Area Sales Manager

Johnson & Johnson

2019-4 - 2024-9 · 5 yrs 6 mos

Kolkata

Responsible for regional revenue growth by managing diverse team of 11 people. Drive Sales Forecasting, Go-To-Market execution, Cross-functional Collaboration. Ethical leadership by fostering culture of trust, accountability & compliance. CAGR of 11% over 5 years vs 8% overall market growth. Nurturing talents & retention with almost zero attrition.

Area Sales Manager

Medtronic

2017-5 - 2019-4 · 2 yrs

Kolkata, West Bengal, India

Inclusion of Bangladesh business in addition to existing East India business. Reporting upgraded to National Sales Manager. Liaison with OEM (China) for feedback & product development. Successfully launched business in East India & established Medtronic as leading MNC orthopedic company in Bangladesh. Won DGDP Bangladesh tenders for consecutive years.

Area Sales Manager

Medtronic

2016-11 - 2017-4 · 6 mos

Kolkata, West Bengal, India

Assigned to launch orthopedic trauma business of Medtronic in East India with 3 reportees. Reporting to RSM. Based at Kolkata covering 5 major states along with other NE states of India.

Sales Account Manager

Johnson & Johnson MedTech

2016-3 - 2016-11 · 9 mos

Kolkata Area, India. Nepal, Bangladesh & Bhutan.

In this role my horizon further extended to Nepal & Bhutan businesses. Two reportees based a Dhaka & Kathmandu helped me reshape those markets. International business revenue grown by 3 times. Got recognition & multiple awards for my contribution to the business.

Relationship Manager

Johnson & Johnson MedTech

2013-1 - 2016-3 · 3 yrs 3 mos

Kolkata Area, India. Bangladesh

With the elevation, I got additional responsibility of managing Bangladesh business. I got exposure of export business. Liaison with source (Swiss W/H), Regulatory Affairs (India/Bangladesh), AOT Course coordination (Singapore).

Area Sales Manager (Solo Contributor)

Johnson & Johnson MedTech

2010-7 - 2013-1 · 2 yrs 7 mos

Greater Kolkata Area

My entry into Orthopedic MedTech industry as individual contributor for South Kolkata. I gained deep insights of selling orthopaedic implants & capital equipment.

Professional Service Officer

Pfizer

2007-1 - 2010-7 · 3 yrs 7 mos

Cuttack Area, India.

Key responsibilities of the role were improvement of sales at existing customers, improvement of customer satisfaction with clinical knowledge dissemination, record maintaining of distributors’ sales activity. * Managed sales by balancing new & mature brands for growth & volume respectively. * Impactful in-clinic conversation due to intense product & soft skills training.

Territory Sales Manager

RPG Life Sciences Ltd.

2004-5 - 2007-1 · 2 yrs 9 mos

Kolkata, West Bengal, India

Management of pharma products sales and achievement of pre-defined sales volumes. Distributor management.

Business Development Executive

East Coast Enterprises

2001-9 - 2004-5 · 2 yrs 9 mos

Hyderabad Area, India

Key responsibilities were achieving sales target from assigned market & distributor management. Dealt in general surgery consumables & capital equipment. Versatile HCP stakeholder management.