Prasad Surywanshi

As a Marketing Business Partner – Industry & Infrastructure at TÜV SÜD South Asia, I serve as a trusted consultant to our business units, translating customer and market insights into high-impact marketing strategies that fuel growth across the region. What I do: • Strategic Advisory: Partner with sales, technical, and product teams to align marketing plans with business goals and customer needs. • Go-to-Market Leadership: Architect and execute GTM plans for hydrogen safety, sustainability, and risk-management services, driving double-digit adoption growth. • Performance Marketing: Orchestrate integrated digital campaigns (SEO, LinkedIn, email) that have boosted qualified leads by 40%. • Content & Enablement: Produce compelling collateral brochures, whitepapers, case studies - empowering sales and strengthening brand visibility. • Event & Stakeholder Engagement: Spearhead participation in industry fairs and webinars, elevating brand engagement by 30% and client inquiries by 20%. I’m passionate about sustainable infrastructure, data-driven decision-making, and building collaborative frameworks that deliver measurable business outcomes. Let’s connect to explore strategic marketing, digital transformation, and industry trends! #marketingbusinesspartner #tuvsüd #industryinfrastructure #businessexcellence

• Digital Marketing - Develop and implement digital marketing strategies aligned with overall business goals and objectives. o Manage and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic, leads, and conversions. o Create and curate engaging content for digital channels, including blog posts, social media posts, videos, infographics, and email campaigns. o Monitor and analyze digital marketing performance metrics using tools like Google Analytics, social media analytics platforms, and CRM systems to measure effectiveness and identify areas for improvement. • Ranking & SEO - Conduct keyword research and on-page/off-page SEO optimization to improve organic search rankings and visibility. • Optimize website usability, landing pages, and conversion funnels through A/B testing and continuous optimization efforts. • Monitor and manage online brand reputation, including responding to customer inquiries, reviews, and comments across various digital platforms. • Market Research & Industry Trend Analysis – Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and implement innovative strategies to drive competitive advantage. • Sales Enablement – Develop content for Marketing Collaterals and Product offering. Pre-Sales support and thought leadership article development. o Utilize marketing automation platforms to streamline lead nurturing workflows, email marketing campaigns, and customer segmentation. o Collaborate with internal teams (e.g., content, design, product, sales) and external agencies to ensure consistent messaging and brand alignment across all digital touchpoints. o Provide regular reports and insights on digital marketing performance, highlighting key metrics, trends, and actionable recommendations to stakeholders

• Work Collaboration & coordination with multiple/respective stakeholders (Management /  Sales / Technical Delivery) • Client visit execution (end-to-end_preparation/trial run) • Capability deck preparation for respective domain in-lined with customer business • Onboarding resources & conducting respective induction training (Sales / Technical / Marcom) • Good understanding of domains like Building & Infrastructure, Architecture, MEP, Industrial Plants, Manufacturing & Software • Updating and tracking of the existing repository by coordination with multiple stakeholders within the organization for their input, review, and finalization • Understanding of industry-leading tools like Sharepoint, Google Analytics, OneDrive, MS Office 365 • Timely response to any sale requests / RFI's specific to the respective domain with integration/assembling of inputs • Basic understanding of bid commercial and pricing

Neilsoft is a specialist engineering services & solutions company servicing clients across a range of engineering segments helping improve their engineering efficiency, support their global footprint, and improve their competitiveness Key responsibility : • Active support in developing work collaboration approach & methodology for significant client relationships (key engagements / strategic clients / critical projects). This involves the development of a structured approach (working closely in consultation with all stakeholders) to mitigate risks while managing global work sharing (remote teams working from India for global projects of international clients) translating to high levels of customer satisfaction • Maintaining all such documents periodically (working closely in consultation with all stakeholders) to reflect the necessary changes & procedural developments • Developing & maintaining an effective collaboration / close working relationship with sales, marketing, delivery, and different corporate support functions to ensure smooth & efficient process flow

• Provided guidance on the Jaquar products to the clients • Recommended clients for best selection by comparing the product category • Preparation of quotation based upon the selection of products

• Assisted the channel leads with day-to-day activities on various channels such as SEO, SEM, Affiliates, Analytics, and Meta Search • Analyzed the key performance metrics in weekly/monthly reports to discuss together with the channel leads the suitable strategies to improve the performance • Planned and executed specific Digital Marketing campaigns • Helped in tapping new clients and nurtured them with the help of the team • Work with the creative team in conceptualizing the ideas and building creatives for performance marketing