Prapti K.

Marketing Executive @ Go Zero

About

As a marketing professional, I thrive on blending creativity, strategy and data to build meaningful connections between brands and their audiences. My journey spans designing high-impact digital campaigns, driving revenue growth, and creating customer experiences that matter. At Aazol, I have spearheaded innovative digital messaging campaigns on platforms like Gupshup, Contlo and Bitespeed, optimising customer journeys across WhatsApp, email and more. My focus on data-driven insights and storytelling has consistently delivered results, from enhancing engagement to driving conversions. Before this, I honed my sales expertise as a Sales Manager at Zomato, managing mid-sized accounts, building strong client relationships, and onboarding new partners to drive business growth. These experiences have shaped my ability to navigate the dynamic intersection of marketing and sales, always keeping the customer at the centre. I believe great marketing is more than just campaigns or numbers—it’s about understanding people, telling stories that resonate, and creating value that lasts. Whether I’m strategising a campaign, brainstorming creative ideas, or mentoring teams, my approach is rooted in authenticity and impact. When I’m not immersed in marketing strategies, I’m finding inspiration in everyday experiences, exploring new ideas or crafting content that connects. Let’s connect if you’re passionate about driving growth, building brands and creating meaningful experiences through marketing.

Country

India

City

Mumbai

Industry

Marketing & Advertising

Skill

Branding & Identity, Product Marketing, Email Marketing, Creative Writing, Creative Strategy, Brand Development, Consumer Behavior, Brand Performance, Brand Management, Social Media Marketing, Relationship Building, Account Management, Market Research, Strategic Planning, Advertising, Marketing, Microsoft Office, Interpersonal Skills, Analytical Skills, Business Initiatives

Experience

Marketing Executive

Go Zero

2026-3 - Present · 7 mos

Mumbai

Digital Marketing Executive

Two Brothers Organic Farms®

2025-3 - 2026-3 · 1 yr 1 mo

Mumbai

• Led global acquisition and retention marketing across the US, UK, Australia, and UAE. • Managed SEO and paid media agencies while coordinating execution across Meta Ads and CRM channels. • Optimised campaign performance through refined audience targeting, messaging, and retention tactics. • Analysed key performance metrics to guide creative strategy and improve overall campaign efficiency

Marketing Executive - Retention

Aazol

2024-6 - 2025-3 · 10 mos

Mumbai

• Led marketing campaigns using Gupshup, Contlo, and Bitespeed for targeted WhatsApp and email outreach to drive sales and audience growth. • Managed influencer marketing initiatives, building creator relationships and overseeing campaigns to enhance brand visibility and conversions. • Collaborated with creative teams to develop engaging content across platforms, ensuring brand consistency while optimising for each channel. • Analysed campaign metrics and customer behaviour to optimise messaging and engagement across both automated and influencer campaigns

Sales Manager

Zomato

2024-2 - 2024-6 · 5 mos

Mumbai, Maharashtra, India

• Managed a portfolio of mid-sized accounts, driving growth and optimizing relationships. • Ensured high levels of customer satisfaction and retention. • Fostered strong partnerships to enhance business relationships. • Successfully onboarded new accounts, expanding the business.

Marketing Intern

Inspire Infosol Pvt Ltd. India

2022-5 - 2022-7 · 3 mos

India

• Focused on lead generation and conducting ad campaigns. • Collaborated with the marketing team to identify target audiences and develop strategies. • Utilized various tactics like content marketing, social media outreach, and email campaigns to attract and engage prospects. • Monitored campaign performance and analysed data to optimise effectiveness and drive lead conversion. • Worked closely with cross-functional teams, including sales and creative departments.

Marketing Intern

Made Differently

2021-3 - 2021-4 · 2 mos

India

• Worked at an NGO under the project `SAKSHAM’ which provided financial support in form of self-employment to the person with special needs by marketing products made by them. • Compiled, developed and executed the firm’s marketing plan and managed their LinkedIn profile and reported to the manager daily. • Marketed and sold handmade products made by people with disabilities.