Pranpariya Chooprasertsuk

Marketing Communication for Charlotte Tilbury

- Create and plan the marketing, IMC strategy, communication and promotion to reach objective for each campaign and for own media sales team, Marketplace and partners - Enhance marketing plan to engage more brand target and more sales - Research and analyze target market, consumer behavior, consumer insight, trends and competitors - Analyze consumer behavior data for generating consumer insight to develop product communication idea and campaign - Plan, coordinate and control execution of marketing activities to follow brand’s direction - Create key message to reach the target audience in each campaign and new product - Brief promotional artworks and writing captions for banners, website, landing page, catalog and broadcast message via social media channel, Line OA and website - Lead event campaign "Jovina This is My Perfect Skin trip in Phuket" for Top 20 Thai's KOLs.

- Responsible for content strategy and content planner for communicate to customer in each month - Briefing content artwork in social media platform and website for enhance customer’s awareness, engagement and sales growth - Create story line, write script, shoot, and edit for short video - Write the caption, post or broadcast in each social media platform on time - Conduct in production line and do the graphic or edit the video and photograph in basically - Coordinate with graphic and editor to launch artwork on time - Prepare reports and conduct performance reviews by analyzing campaigns ,activities and engagement data - Prepare photoshoot of new product and take video for shooting to create content - Research and analyze new trends for content to be up to date