Pranjal Kulkarni

Buyer-Category Manager @ Landmark Group

About

I build customer-centric products and businesses by combining commercial thinking with a design-led approach to problem solving.My experience spans retail, product management, healthcare, construction, and public policy across organizations including Homebox, Dr. Reddy's Laboratories, and UNICEF. I've worked across category management, product strategy, market research, and growth, using data and customer insights to shape products, improve operations, and drive business outcomes.I pursued PGP at the Indian School of Business with a focus on Marketing, where I also lead the Arts and Creativity Club, advocating for creativity as a practical tool for business leaders.My work has also been recognized through a Berkeley Prize Essay honorarium, a published book chapter, and features in leading architectural publications.

Country

United Arab Emirates

City

Dubai

Industry

Retail

Skill

Category Management, Retail Buying, Consumer Research, Marketing Strategy, Leadership, Heuristic Analysis, Figma (Software), Business Management, Microsoft Outlook, Microsoft PowerPoint, Microsoft Office, Microsoft Excel, Team Collaboration, Web Design, Spatial Databases, Space Planning, Organizational Needs Analysis, Qualitative Data, Human Behavior, Visual Communication

Experience

Buyer-Category Manager

Landmark Group

2026-4 - Present · 6 mos

Dubai, United Arab Emirates

Managing the end-to-end buying lifecycle for Home Décor at Homebox, driving range development, supplier partnerships, pricing, sourcing, and commercial performance for a value retail business.

Product Manager

Nirmanbook

2024-9 - 2025-3 · 7 mos

Strategized the development of an AI-powered platform that simplifies custom manufacturing for the architecture and interior design ecosystem

Consultant

Dr. Reddy's Laboratories

2023-7 - 2024-6 · 1 yr

Mumbai, Maharashtra, India

• Consultation for portfolio line extension for Global Generics (GG) India for an estimated sales potential of 200 Cr. Independently applied futures thinking to identify 8 unique emerging market trends, synthesized customer journey based on field research; supported project lead throughout the project cycle for research management and facilitating 2 inter-departmental ideation workshops • Applied design research methods to analyze the solution landscape of 200+ products and services for Emerging Markets portfolio in Russia, identifying strategic opportunities for an estimated sales potential of 180 Mn USD • Derived 25+ actionable insights from patient experience research (oncology) in Brazil collaborating on a company dashboard for enhanced decision-making, with findings presented to the CEO