Pranav Sehgal

• Spearheading efforts to increase streams and improve engagement among users on Gaana. • Achieved a 32% increase in average listening time for Punjabi content, driving deeper engagement among users • Redesigned the content matrix & in-app offerings, ensuring a steady supply of quality content on the platform. • Launched ‘Global Punjabi’, an editorial category spotlighting international Punjabi hits, cross-cultural collabs, emerging artists, aligning with global music trends, and capturing genre’s growth beyond domestic markets. • Planning and executing content promotion events, managing a content calendar and liaising with Radio teams to maximize promotional assets for Gaana. • Collaborating with music labels to boost Gaana's visibility through innovative artist collaborations. • Conducting comprehensive data analysis of user behavior and promotional campaigns to enhance user engagement and optimize promotional strategies. • Delivering detailed and well-structured performance reports that drive actionable insights, inspiring an enhanced approach within the team, and reflecting exceptional communication skills.

• Formulate strategies to sustain and enhance the volume of paying users, ensuring consistent revenue growth • Successfully grew the subscriber base by an impressive 236% from 110K to 372K users, demonstrating effective strategies for sustained and significant user acquisition. • Calculate profit and loss (P&L) metrics, contributing to informed decision-making and the successful launch of new SKUs/plans based on user preferences. • Maintain Free Trial Order, First Pay, and Renewal Rates above optimal levels through continuous analysis and optimization. • Plan and execute promotional campaigns for various seasonal and festive premium plans, driving user engagement and subscription growth.

• Secure high performance from respective Content units (Playlists & Radios) by maintaining Effective Listening Rate above X% - Punjabi •Identify, Curate & Promote content around new potential and up-trend Genres/Categories from Punjabi Music. • Planning and executing content promotion campaigns in the languages of English, Hindi, and Punjabi as well as promotions for monetization campaigns •Data report compilation and analysis to better understand emerging trends in the music business and optimize promotional campaigns • Improve Search Results, ensuring core Artist profiles have accurate metadata and single searchable profile results for a refined search experience for users.

•Ensuring >95% Genre & >99% Language accuracy & tagging of the key Metadata information to improve High Consumption Tracks / Algorithm recommendations. (English, Hindi, and Punjabi Language) • Carrying out Lyrics moderation and Lyrics production for over 5000 & 200 tracks respectively from new releases of top 100 core artists. (English, Hindi & Punjabi Language) •Develop a keen understanding of programming issues and how they can be supported via an accurate and well-structured Library • Integral part of the team testing a new Lyrics AI synchronisation program.

• Ensured completion of monthly sales targets and developed strategies to reach out prospective clients resulting in increased revenue and business growth. • Building, planning and execution of marketing strategies to enhance client’s digital brand awareness. • Negotiated terms of the sales agreement, cost, delivery and suggest additional services that may interest advertiser • Analyzed data and improved the performance of advertising campaigns, ensured that they aligned with the Client’s needs by compiling key performance reports. • Maintaining and developing relationships with existing/new portfolio of clients Contact for Feedback: vipul@forkmedia.in

• Operation of computerized programs with accounting software to record, store, and analyze information. • Preparation of bank reconciliation statements and bank deposits by compiling data from cashiers, verifying and balancing receipts, and sending cash, checks, or other forms of payment to banks.

•Music Publishing, PR & Marketing, Record Labels & Digital Distribution, Artist Management & Booking, Live: Concerts, Festivals & Touring, Intellectual Property & Business Affairs •Prepared a 6-month long album release plan, a Business plan, Tour plan, Press release and Press Kit (EPK) for Travis Scott as part of the course projects •Developed a Sponsorship proposal plan for a Music Festival (HIPTUNE) as the final project and pitched it to the head lecturer.