Pranali Narkar

Leading end-to-end marketing & communications strategy across digital, offline, and events, aligned with global brand standards. Managing marketing for 35+ global brands, coordinating with international principals on India-specific product focus and positioning. Driving brand visibility, demand generation, and engagement through integrated ATL, BTL, digital, and event-led campaigns. Owning the annual marketing budget, strategically planning where and how much to invest for maximum impact. Conceptualizing and executing 360° social media strategy — content, creatives, campaigns, and publishing. Managing website, SEO, email marketing, and digital campaigns to strengthen online presence and lead flow. Planning and executing exhibitions, dealer meets, and corporate events across India. Working closely with sales, product, leadership, agencies, and vendors for seamless execution. Presenting marketing performance insights and reports to leadership teams.

Led the company’s digital marketing strategy across website, email campaigns, and social media to drive brand visibility and lead engagement. Directed SEO and content optimization initiatives, improving website search rankings, organic traffic, and online discoverability. Owned PAN-India retail branding execution across all OEM counters, ensuring consistent brand presence across distribution networks. Spearheaded trade marketing programs, including in-shop branding, schemes, and product display optimization to support sales growth. Managed agency partnerships for corporate events, creative development, and integrated promotional campaigns. Oversaw brand collateral strategy, ensuring consistency across brochures, profiles, print ads, and marketing literature. Collaborated cross-functionally with IT and internal teams to drive website development and digital enhancements. Drove content and storytelling initiatives, including blogs and PR activities, to strengthen brand positioning and market credibility. Created high-impact visual communication using design tools to support campaigns, launches, and brand engagement.

Planned and executed 360° marketing and brand activation initiatives across digital, retail, and corporate channels on a pan-India level. Managed monthly marketing calendars and social media platforms (LinkedIn, Facebook, Instagram) to drive visibility and lead generation. Executed integrated ATL, BTL, digital, PR, and print campaigns, including magazine advertisements and media coordination. Led digital marketing initiatives covering website content, blogs, SEO, SEM, and email marketing to support demand generation. Planned and executed exhibitions, conferences, dealer meets, and training programs with consistent brand execution. Drove trade marketing and retail branding initiatives, improving in-store visibility and product presentation. Managed agency and vendor partnerships, brand collaterals, POS materials, and inventory to ensure brand consistency. Supported pan-India sales teams through presentations, CRM coordination, scheme support, and market insights. Conducted market and competitor analysis to support campaign planning and strategic decision-making. Tracked campaign performance and prepared marketing reports and insights for internal stakeholders.