Prakash Menon

• Responsible for managing the sales and operations of the division’s business within the state of Qatar. • Recruit, guide and motivate the team to run it profitably, and create brand awareness for the principles we represent in the region of operation. • Driving& planning successful sales strategies for expanding customer base • Ensure optimal resource planning, monitoring and utilisation in order to achieve company’s goals and objectives. • Introduce new products to scale up the business in the region by creating a need for these through effective specification and marketing them. • Achieved optimal store space utilisation through effective turnover ratios. • Increased the overall profitability of the division by 3% of a total sale of US$30 million. • Successfully devise, implement and continually improve performance based incentive system for sales force • Plan & recommend competency development programmes for sales engineers to promote career development and lower attrition ratios. • Developed technical competence to suggest product mix, educate customers and offer customized solutions without compromising quality.

• Start up the commercial ready mix concrete business for the group by setting up the largest commercial ready mix plant in the country and was the market leader in the regions that we operate in, both in terms of volumes and revenues generated. • Responsible for the development of business by conducting feasibility studies and identifying new areas of growth in the country, prepare business plans, revenue expenditure forecasts, budget and approvals from the Board for capital expenditure • Recruit and guide the management team to run it profitably, and create brand awareness in the region of operation. • Successfully implemented five projects at an investment of 20million Malaysian Ringgit. Achieved a twofold growth in turnover for the company with the ROI levels exceeding budgets, reducing the effective payback by 2 years. • Coordinate and Liaise with various Government agencies for the required approvals and ensure that all statutory norms are met with as required for the project. • Selection and coordination of various agencies after suitable commercial evaluation as may be required to ensure projects are completed within set deadlines. • Review performance with the core management team and report on variances against forecasts/budgets, recommending improvement actions on analysing the MIS report. • Set up systems and processes, and track the achievements against the specific objectives assigned to individual departments in the organisation. Ensure that all plants set up are ISO certified and conform to HSE guidelines in place. • Ensure that there is continual improvement in employee productivity and low attrition rates by focussing on developing effective human resource systems and through creation of a congenial work environment aiding enhancement of employee skill sets. • Responsible for the overall training and development of employees, and conducting their appraisals.