Prakash Kanagaraj

Ensuring the KPI set for Sales operations performance excellence monthly , quarterly and annual basis ,Alignment with the corporate objectives and set goals. Setting up organizational structure with management , Evaluating the performance of Sales team, interviews and recruitment process , placement of positions , transfers , manpower budgeting and managing. Sales operations team - 2000 +(KSA & Gulf) Depots Locations : 38 Annual Revenue - +3billion SAR Sales operations teams directions by single contact point for national communication from Marketing , Trade marketing, Finance, Support services and other operational stake holders requirements. Represent the Sales operations departmental review with dept such Sales strategy, GRC ,Internal audits , IT automation project for progress updates and plannings Sales MP alignments , performance and operational support for the Regional directors for day to day operations . Sales performance , plan development projects , followups.Senior management directions and communications to the sales team front lines. Top line bottom line objectives alignment with commercial finance,in terms of product, channel and operational excellence Being part of the National management team and reporting to VP Sales & Distribution

Responsible for Overall Eastern Regional Operation in Sales, Trade Marketing, Supply chain and Financial Management with Top line and bottom line accountability. Annual Budgeting, KPIs Control & Management with Regional Head of the departments, Depots Managers with a over all management and operational manpower over 1200 employees. With a Annual NSV of 250 Million SAR (64 million US $)

Responsible for Overall Eastern Regional Operation in Sales, Trade Marketing, Supply chain and Financial Management with Top line and bottom line accountability. Annual Budgeting, KPIs Control & Management with Regional Head of the departments, Depots Managers with a over all management and operational manpower over 1200 employees. With a Annual NSV of 250 Million SAR (64 million US $)

Responsible for Outer Eastern Regional Sales, Trade marketing and Operational execution for 120 Million SAR (40mil US $) Annual turnover with 5 Depots operation

Market Development, Re Engineering the Sales operations with process and controls Alinged with Brand marketing,Trade marketing activities for Sales & Merchandising. Setting up KPIs, New pricing and promotional strategies in Modern Trade & Traditional Trade, Setting up the KPIs for trade investments in promotions and sales drive and On the job training aligned with company procedure and policies for the operational front line and management teams.

Accountable for Regional Sales & Operational Improvements and excellence, In terms of support & guidance to the Regional Depot managers & Aligned Staff while ensuring the Regional Weekly, Monthly Annually set goals and tasks are delivered Planning & Forecasting of Sales Budgets with KPIs and Key Business development Projects to enhance market developments and operational performance excellence Reporting to the Regional General Manager and a member of the Regional Operational Team

Overall responsible for geographicaly demarcated region,in terms of achieving results in Sales & marketing,HR,Supply chain departmental set norms in line with the corporate objectives Executing a team of mid management's to supervisory levels,to ensure the customer & consumers service levels are met through sales & marketing prospective business objective's and achieving budgets and optimum results Ensure employees satisfaction levels and operational aspect at departmental levels,while ensuring the internal & external service levels are maintained at all times Managing a business revenue per annum US $ 45 million plus with a multi cultured employees of 250 plus

Overall responsibility of genaral managment of a respective assigned region geographical devided in respective areas of sales & marketing,supply chain, finance and HR managment as per company objectives and policies. Managing a multy national and local staff from supervisory level departmental heads to the loading staff.Maintaining the cultural barriers and team spirit in order to optimising the company objective. Multy nationality of staff compromise of Saudi, egypt, India, Nepal, Philiphine, Bangladesh, Sudan, Yemen & Srilanka Managing a business annual revenue of US $ 21 million plus with a multy cultured employees of 100 plus Reporting to the Regional General Manager

Logistics supply chain service provider for online shoppers in Srilanka and offshore to the internal customers as well the external. We deliver packages, documentations with a guaranteed reliable services,with a professional management and operational team

Integrated online shopping experience with lifestyle requirements and a logistics solution provider to your own door step for internal and external customers

This is International business arm of Watawala Plantations (ZestaTea ) & other company owned International brands, Including the JV with Tetley Responsible for international trading and coordination with the international trade partners in brand building and setting up strategies in respective countries for marketing and sales activities. Private labeling and bulk trading and associate with trading partners in value addition of building partners brands. Country partners directly associated China, Hongkong, Taiwan, Singapore, Malaysia,USA. Managing a export revenue per annum of US $ 18 million Reporting to Managing Director

Brand & Product developments & National Sales management Building corporate value for Brands share competing with Shell global brand Restructuring & appointing of the out sourced Distributors channel for the first time with successfull expansion of retail distribution channel. Recruitment ,training and development of Sales & Marketing Team Achievements : Appointing of 18 distributors / Building the brand identity / Increasing market share from 5% to 22% in just 4 years / 6 member sales department to 32 sales & marketing team department / Initiating the first marketing department Managing a annual business revenue of US $ 37million with internal & external Sales & Marketing team employees over 500 plus across the country Direct report to CEO and Senior operational managment committee team

Responsible for launching of a new culture of insurance cover through the consumer shopping experience in supermarkets (Laugfs / Arpico) , which as a Product first of such kind, was nominated as the most innovative product in 2005 in General Insurance. Setting up a sales promotional team and training, Planning and coordinating with all branch network. Reporting to Director /CEO

Responsibility of managing distributor operation model set up on a ROI base model in a geographicaly demarcated region Setting up strategies of development of business tasks and marketing communication in highly competitive marketing maintaing and dominating a market brand share of 95% in the beer industry Maintaining strong PR build relationships in blueship hotel chains and retail chains in order to optimize and maintain the leadership position Reporting to National Sales Manager

Responsible for Western / Southern Region for Agri equipment with Crocodile international brand and sprays etc. Setting up a new distribution network with a team of sales promotion officers across chemical / Hardware / Retail Graden shops & Grocery channels. Reporting to National Sales Manager

# - Territory Sales Development