Prajwal Thakur

- Managing ₹20-30L in ad spend across Google Ads & Meta Ads, driving lead acquisition while optimizing for CPAs/CPLs, eventually bringing in high quality QLs. - Measuring business KPIs, i.e. CPM, CTR, CPA/CPL, CPQLs, Conversion Rate, Bounce and Churn Rate. - Executed data-driven marketing strategies, conducting A/B tests on keywords, landing pages, and creatives using Microsoft Clarity, Google Analytics to enhance conversions. - Slashed CAC by over 60% through ad optimizations and further by 50% via re-engagement strategies, leveraging remarketing & audience targeting. - Strengthened customer retention, increasing auto delivery through WhatsApp by 40% MoM and reducing Ringing-not-Responding (RnR) by 50%, improving overall lead activation. - Strategising, Executing and Reporting new ideas in terms of creatives and communication to ensure high conversion rate. - Owning and Project Managing new business units and ventures within the business. - Led a high-performing team of six, ensuring structured campaign execution & continuous optimization for maximum ROI. - Cross-functional collaboration, working closely with Tech & Sales to optimize landing pages, sales scripts, and offer structures for improved conversion rates.

- To Manage Google Ads, Google Analytics, PPC (Pay Per Click), SEM. - Planned performance-driven Google Ads campaigns for Customer Acquisition & Brand Awareness which helped in retaining clients by achieving impeccable of Project/Program Success rate. - Enhanced the Click-Through Rate (CTR) by maintaining an average of 25% and increasing the conversions by 20% on a quarterly basis. - Improve the CAC by lowering the Target-Cost Per Action thus significantly increase the ROI across both Large and Medium sized businesses. - Creation and Optimization of all types of campaigns, including the latest 'Demand Gen' campaign (formerly known as Discovery Campaign). - Expert in Advertising retention, Social media account management, successful client engagement and consistent business growth. Experience working against an assigned quota with a desire to exceed metrics and KPIs.

- Worked as a Digital Media Specialist with Google Ads as the primary product. - Understanding the Google Ads product and keeping up with the major changes as an when they are implemented (very frequently). - Equipped with giving approvals to the existing teammates (including and extending to the new hires) for them to either send or modify the client response(s). - Troubleshooting client accounts, creating and modifying existing Google Ads campaigns. - Troubleshooting the clients' Google Analytics to understand that all the metrics are aligned properly, to fix them if they are not. - Experience extending to across the globe, primarily focusing on 1EN clients (English channels only). - I have also been nominated as a 'Dedicated SME' for specific individuals to up their performance and hold a record of an upward graph while under my guidance. - Discuss new features and provide feedbacks and brainstorm to understand the scope of improving it and further streamline it.

ROC (Relay Operations Center) is the central command and control center for ‘Transportation Execution’ across the Amazon Supply Chain network. I regulate the flow between Inbound and Outbound Operations making sure the Amazon Transportation Services runs smoothly. Responsibilities include, but are not limited to: · Communication with external customers (Carriers, Vendors/Suppliers) and internal customers (Retail, Finance, Software Support, Fulfillment Centers) · I will need to pull data from numerous databases and to perform ad hoc reporting and analysis. · I Develop and/or understand performance metrics to assist with driving business results. · I must be able to quickly understand the business impact of the trends and make decisions that make sense based on available data.

I dealt with Customer Service in the North America region which later extended to Canada for Amazon. Started as a Customer Service Associate (CSA) for Retail domain. I played a key role as a Tester for an enhanced version of the main tool used to assist customers as a Pilot User. It required me to find out Bugs, if at all any and make sure they get fixed. Later, got trained for a Resolution Specialist in Amazon with higher concession limit and access to more tools. Followed by, becoming a Subject Matter Expert (SME), which required me to assist the New Hires who just hit the production floor immediately after the training with all the tools and resources which are used real time. I was given a team of 5-9 New Hires and it required me to maintain a certain metrics as a team total. My role as an SME also involved me auditing many calls and give real time feedback to the candidates which helped them to better their performance over the time. I was given roughly 4-6 batches during my SME role. My lovely and very proficient batches helped me getting Best SME Awards as well. From starting as a CSA to growing to become a SME, the journey has been cherishing. I got the opportunity to work with a L3 department now and I am happy to take this new role as a Transportation Specialist for ROC at Amazon.

My job involved interacting with a lot of new people. I managed from shortlisting a profile to scheduling an interview and in on-boarding of an employee.