Pragya Gupta
Head of Organization Strategy and People @ Bird Eye
About
I work closely with founders and growing brands as a strategic growth partner: helping build the foundations that make scale sustainable.Growth is exciting. It’s also messy. Teams expand before structures are ready. Processes lag behind ambition. Vision lives in a founder’s head but hasn’t yet translated into systems. That’s usually where I come in.My work focuses on building teams with intent, designing org structures that make sense for the stage of the business, and setting up processes that reduce friction instead of creating it. I help companies move from reactive to deliberate, without losing their energy.But growth isn’t only operational. It’s perceptual. How a brand is seen externally is deeply connected to how aligned it feels internally. I contribute to shaping positioning, identifying fresh growth opportunities, and strengthening brand perception in ways that feel honest and sustainable.At Aminu Skincare, I helped build people systems, policies, hiring frameworks, and cross-functional structures from the ground up, while also contributing to communications and brand initiatives. It taught me that culture isn’t what you write in a deck: it’s what your processes reward.My earlier experience spans marketing at Theko Bar & Kitchen, creative exposure at Leo Burnett and Jio Creative Labs, recruitment at Ambe International, and building my own venture, Pigmyent. The common thread across all of it has been this: ideas matter, but execution sustains them.Outside of work, I volunteer with Welfare Of Stray Dogs–India, leading community and fundraising initiatives; another reminder that care and structure must coexist.
India
Mumbai
Cosmetics
Campaign Execution, Advertising, Strategic Communications, Creative Ideation, Public Relations, Customer Service, Process Improvement, Online Advertising, Supply Chain Management, Operations Management, Sales & Marketing, Recruiting, Staffing Services, Information Technology, New Business Development, Business-to-Business (B2B), B2B Marketing, Graphic Design, Human Resources (HR), Human Resources Information Systems (HRIS)
Experience

Human Resources and Communications Manager
Mumbai, Maharashtra, India
Implementation of HR strategies | End-to-end recruitment | Demands, and Grievance redressal | Human Capital management | Performance reviewing | Payroll management | Legal compliances | External communication management | Marketing strategy | Brand communication and public communication | HR Policies

Project Intern
Mumbai, Maharashtra, India
- Contributed to the 'Building Bharat' live project with the Indian government as the client, focusing on content creation, planning, strategy, and communications. - Engaged in influencer content pitches and brand endorsements, gaining valuable insights into the intricacies of content strategy and brand collaboration. - Obtained exposure to the functioning of strategy and creative aspects within the agency environment. Pursued this internship concurrently with my MBA studies, leveraging theoretical knowledge to enhance practical skills in the dynamic field of project management and creative strategy.

Human Resources Intern
Mumbai, Maharashtra, India
- Engaged in talent sourcing for one of the world's leading creative agencies, gaining hands-on experience in creating and navigating through HR Information Systems (HRIS). - Delved into the intricacies of intra-organization cloud systems and garnered insights into the functioning of IT in large-scale enterprises. - Embraced open-door communications, fostering a collaborative environment in a workspace where cubicles were non-existent. This enriching internship experience unfolded during the first year of my MBA, contributing significantly to my understanding of HR processes and organizational dynamics.

Small Business Owner
Pigmyent
India
- Embarked on a solo venture as a one-man army, conceptualizing and creating art-related utilities such as coasters, key chains, custom paintings, pop sockets, and more under the brand "Pigmyent." - Successfully managed all aspects of the business, including sourcing, financial management, production, dispatch, and inventory maintenance. - Opted not to scale up, as the venture served as an exploration of commercializing artistic skills. Demonstrated efficiency by processing up to 10 orders daily and witnessed remarkable growth, transitioning from a state of no awareness to fulfilling 40 orders per month. This experience provided valuable insights into entrepreneurship, creativity, and the intricacies of running a successful small business.

Recruiter
Mumbai, Maharashtra, India
- Managed IT requirements for clients based in the United States, overseeing the full recruitment cycle, from conducting interviews and negotiating offers to successfully closing candidates for assigned requisitions. - Proficient in sourcing from various job portals, with a keen understanding of how search keywords function in candidate searches. - Skillfully coordinated the fulfillment of additional formalities to ensure a seamless onboarding process. This experience enhanced my expertise in IT recruitment and provided valuable insights into the intricacies of the hiring process for international clients.

Senior HR INTERN
Mumbai, Maharashtra, India
- Led day-to-day recruitment operations, overseeing a team of HR professionals to ensure seamless sourcing and recruitment processes. - Managed and supervised various HR departments within the company, strategically spread across different countries. - Engaged in regular reporting to executives, providing insights into HR activities, and contributing to strategic decision-making. - Additionally, spearheaded online employee engagement initiatives and adeptly resolved multiple conflicts, fostering a positive and collaborative work environment. This role allowed me to develop comprehensive HR management skills and contribute to the company's global HR strategy.

Branding Manager
Mumbai Area, India
- Led end-to-end digital marketing efforts for Theko Bar & Kitchen, managing both online and offline strategies. - Orchestrated themed nights, executed photoshoots, and established corporate tie-ups. - Elevated revenue by over 150% in the first 3 months through effective digital activation, including onboarding platforms like Zomato and Swiggy. - Created innovative intellectual properties to attract residents and enhance the restaurant's appeal.
Pragya Gupta's Contact Information
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