Pradipa Charnpinyo

- Conducted market research and gathered consumer insights for new business opportunities or new product launch. - Analysed the market landscape and competitors to determine the business model's potential success and profitability. - Explored global case studies to support project strategies, including operational models for long-term viability.

- Led the planning and execution of digital marketing projects across social media platforms, ensuring alignment with company objectives and timelines. - Managed end-to-end campaign performance tracking using Google Analytics, Google Ads, and Facebook Business Manager, optimising campaigns to meet KPIs within budget constraints. - Increased paid subscribers by 15% and drove revenue growth within 3 weeks by implementing targeted, organic mobile app pop-up strategies. - Boosted organic Facebook content reached approximately 60% over 3 months through audience-oriented initiatives.

- Worked with renowned domestic and international clients in the real estate and hospitality sectors, including hotels, restaurants, and mixed-use and urban developments. - Conducted market research and analysed the market landscape and competitors to identify key customer segments, opportunities, and develop strategies. - Explored emerging trends and consumer behaviours to develop strategic plans and enhance customer experiences. - Translated strategies into creative concepts and brand visual identities, delivering outputs such as art direction, logo design, signage, and other marketing materials. - Collaborated with third party companies including production suppliers, to optimise production techniques and execution. - Managed and monitored to meet the timeline and customer’s budget.

- Led end-to-end website development projects, taking full ownership from initial client briefs through design, development, final presentation, and launch. - Managed project timelines, ensuring the on-time delivery of multiple website projects while overseeing all phases from design to development and launch. - Collaborated cross-functionally with internal teams, including front-end and back-end Programming teams, to ensure alignment on project goals and deliverables. - Facilitated client interactions at all levels, presenting project updates and deliverables to key stakeholders, including business owners or senior managers, for feedback and approval. - Conducted user experience research and customer behaviour analysis to inform the development of consumer-oriented websites, improving usability and functionality.

The University of Manchester