Prachi S

► Formulating marketing strategies by setting up digital marketing goals. ► Responsible to develop creative digital marketing, social media, product marketing, event promotion, branding plans for local and international clients. ► Product analysis, research, documentation and promotion. ► Implemented and executed successful SEO strategies to drive traffic for higher conversion. ► Developed social media strategy to attract and engage potential customers on multiple social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms. ► Extensive market research skills to identify latest trends and insights, and utilize them to enhance marketing campaigns. ► Tracks and reports SEO analytics on weekly basis by using marketing tools like SEO MOZ, Google Webmaster Tools, Google Keyword Planner, Google Analytics, Screaming Frog, SEM rush, etc. ► Multiple social media accounts management and monitoring on multiple channels. ► Make strategic recommendations relating to audience acquisition and engagement based on the Analytics analysis. ► Advertising campaign on various platforms like Google AdWords, Facebook ads, Twitter ads, lead generation, LinkedIn Text ads, LinkedIn sponsored content etc. ► Cross-functional team collaboration to align marketing activities in timely manner. Connecting with Sales, web Development and Graphic Design team for the requirements to execute the marketing plans. ► Technical knowledge of SEO-friendly site and app development. ► Email marketing to drive high intent traffic & achieve online sales with a strong focus on ROI. ► Analyzed product’s Google Analytics in order to measure incremental impact in unique visitors, pages/ visits, page views and search engine positions.

Worked as an Intern with INTERNSHALA where my responsibilities included : - Social Media & Community Management - Content Writing and Marketing (Blog Post). - Email Marketing - Implementation of design layouts of communications including presentations and newsletter to prospects and clients.

- My work included covering events, interviewing and researching on various topics as per the demand of the story. My accomplishment here at TOI include - Pitching ideas and writing front page features and stories for Raipur’s main edition. - Interviewed celebrities and guest personalities including Mayor, Ministers, TVF team, and Swami Avdheshanand. - Contributed as commercial and non-commercial writer for city’s PAGE 3 issue (Raipur Times).

- Worked alongside city's leading RJs preparing on-air shows. - Learnt organizational, communication and interviewing skills. - Got training on how to conduct on ground shows and conducted some later. - Handled technical aspects of the show, such as working the control board, keeping the programming logs and working on RCS.