Prachi Bhruguwar

Managing Director- ME, SEA, and India

About

Fondly known as a visionary design evangelist, and empathic leader, I have covered a broad spectrum of design domain starting from print, multimedia, branding to UX design as a designer and a design leader. Passionate about all the front-end practices, I have established UX, front-end development, and branding teams in my career spanning across three decades. This multidisciplinary experience has helped me bridge the gaps between design and technology practices within organizations and establish 360-degree approach towards solutions for clients as well as end-users. I have exponentially grown teams in Cybage and Accenture, making them one of the biggest studios in India. Apart from work, I enjoy doing photography, collage, painting, driving and travelling, writing Hindi poems and meeting people from diverse backgrounds.

Country

India

City

Bengaluru

Industry

Information Technology & Services

Skill

User Experience, Management, Leadership, User-centered Design, User Interface, Usability, User Interface Design, Mobile Applications, Web Design, Information Architecture, Human Computer Interaction, Interaction Design, CRM, User Experience Design, Usability Testing, Pre-sales, E-commerce, Customer Relations, Technical Training, Photography

Experience

Managing Director- ME, SEA, and India

Designit Wipro

2025-4 - Present · 1 yr 6 mos

Bengaluru, Karnataka, India

Managing Director

Designit, Wipro

2022-11 - Present · 3 yrs 11 mos

India

GIC Leader- Experience Design & Mobile at IBM

IBM iX

2021-9 - 2022-10 · 1 yr 2 mos

Bangalore Urban, Karnataka, India

Handled Experience Design, Mobile and Front-end Development teams

Associate Director for User Experience

Accenture Digital

2019-4 - 2021-8 · 2 yrs 5 mos

Bengaluru Area, India

National Head for Accenture Experience Design Studio.

Practice Head- UX (AVP)

Cybage Software

2006-9 - 2019-4 · 12 yrs 8 mos

Pune Area, India

Heading the UX Team in Cybage that includes 250+ Usability Experts, Designer, and Web Developers. The team comprises of masters in design from IIT/ NID, CUAs, Commercial Artists, and Computer Engineers.

Project Manager- UX

Tech Mahindra

2005-12 - 2006-9 · 10 mos

Pune Area, India

Managed multiple projects from User Centered Design perspective. Traveled onsite for User Research and Discovery phases.

Design Specialist

Human Factors International (HFI)

2004-11 - 2005-11 · 1 yr 1 mo

Mumbai Area, India

Designed applications/websites from design and usability perspective. Completed CUA certification during the tenure.

Design Head

MAQ Software

2001 - 2004 · 3 yrs

Mumbai Area, India

Worked extensively on Microsoft applications and few other esteemed clients for UX Solutions. Managed the design team and conducted technical training sessions for designers and engineers.