Pollyanna T

Global Marketing & Communications Specialist @ Eleiko

About

As a passionate fitness marketing professional with over 10 years experience, I specialise in driving sales and engagement in the fitness sector. My career has spanned roles in PR, marketing, sales, and project management, equipping me with a diverse skill set that I apply to supporting impactful marketing and communication strategies for Eleiko. I have had the privilege of working with a range of companies, from dynamic SMEs to global blue-chip organisations, where I’ve crafted campaigns that resonate with fitness enthusiasts and drive business growth. My background includes developing brand narratives, managing product launches, and executing integrated marketing campaigns that align with industry trends and consumer needs. I am deeply committed to the fitness industry, both personally and profesionally, and I am dedicated to helping brands connect with their audiences, enhance their market presence, and achieve their goals.

Country

United Kingdom

City

Bath

Industry

Health, Wellness & Fitness

Skill

Event Planning, Press Releases, Public Relations, Media Relations, Social Media, Marketing, Marketing Communications, Corporate Communications, Networking, Editorial, Publicity, Account Management, Writing, Social Media Marketing, Online Marketing, Project Management, Relationship Management, Newsletters, Copywriting, Sales

Experience

Global Marketing & Communications Specialist

Eleiko

2023-10 - Present · 3 yrs

Bath

As a Communications Specialist at Eleiko, I support the management and execution of both internal and external communications, with a special focus on Public Relations and Social Media. My role involves crafting and delivering compelling narratives that align with Eleiko's vision of becoming the number one strength company, leveraging our rich heritage in professional lifting.

UK Marketing Manager

Eleiko

2021-6 - 2023-12 · 2 yrs 7 mos

Bath, England, United Kingdom

UK Sales & Marketing Support

Eleiko

2020-3 - 2021-6 · 1 yr 4 mos

Bath, England, United Kingdom

Supporting Sales, Marketing & PR activities for Eleiko in the UK.

Marketing Manager

IVC Audio Visual

2017-3 - 2020-2 · 3 yrs

Yeovil, Somerset

As a new role within the company, I managed all Marketing, PR and Social Media activity for IVC. Responsible for the implementation of new marketing strategies designed to maximise revenue and extend sales opportunities and business growth. Taking steps to measure, enhance, and enrich the position and image of IVC through various goals and objectives.

Brand Athlete

Grenade

2016-12 - 2018 · 1 yr

I am proud to be onboard as a Grenade® athlete to increase brand awareness and sales by using promotional strategies via social media to strengthen the customer-product-service relationship and influence our audience. I have represented Grenade at national and international fitness events such as BodyPower and FIBO in. Use code 'POLLYANNA25' for 25% discount on your order at www.grenade.com

Project Manager

Hark Solutions

2015-3 - 2017-3 · 2 yrs 1 mo

Crewkerne, Somerset

Leading projects from conception to completion for B2B Sales and assortment planning app/software, aWorkbook. Clients included Levis, Speedo, Asics, Helly Hansen, Timberland, Mizuno and Wacoal. I also worked closely with the Sales & Marketing team to help develop new client-business relationships, attended various international Outdoor exhibitions as part of Marketing and new business efforts and, looked after all social media channels.

PR Account Executive

ADPR

2009-3 - 2014-11 · 5 yrs 9 mos

South Petherton, Somerset

As a Senior Account Executive, I developed and managed core relationships with my clients, as well as relevant journalists within Lifestyle, Fashion, Marine and local South West media titles. I worked closely with my PR account team to fulfill client activity to ensure targets were met and positive coverage was secured. Specialising in the Marine, Outdoor and Lifestyle sectors, my clients included: Helly Hansen, Raymarine, OceanStyle by BURGESS, McMurdo.

PR Administrator

ADPR

2009-3 - 2011-3 · 2 yrs 1 mo

Taunton, United Kingdom

I started my PR & Marketing career with ADPR in 2010. Through ADPR I learnt key skills and completed qualifications within the PR and marketing industry. I worked closely with my colleagues and clients in order to build strong working relationships, as well as grow my knowledge of our clients industry sectors.