
stefan possert
digital product architect
About
I am occupied by the digital domain for 25+ years. I started out as a designer when the web was just born and had a good pre-millenium time in agencies such as Razorfish, MetaDesign or Fork Unstable Media. Then I helped transforming the physical business at Universal Music to digital and educated the German major labels on how to MP3. After that, I put all the gained know-how in nice little ventures residing in the independent electronic music scene and started working the automotive and mobility industry. Today I focus on digital products for Mercedes-Benz, translating business logics to requirements for conversion driven costumer frontends. The more complex the challenge - the better!
germany
berlin
online media
digital media, user experience, user interface design, information architecture, mobile applications, interaction design, digital marketing, digital strategy, music industry, digital distribution, content strategy, music, mobile internet, mobile devices, new media, location based services, user experience design, web applications, entertainment, mobile marketing, experience design, product management, product owner, programe owner, digital transformation, customer journeys, digital product, digital architecture, business process design, lean ux, design thinking, scrum, agile methodologies, user centered design, lean, product innovation, digital innovation, customer driven innovation, outcome driven innovation, digital vision, strategic vision, digital communication strategy, products strategy, digitization strategy, usability testing, wireframing, usability, product development, user interaction
Experience

digital product architect
mercedes-benz.io
Working in the mobility domain for Daimler AG.

product owner
mercedes-benz.io
Working on all things 'Vehicle Configuration' for Mercedes Benz Cars.

director ia and user experience
hi-res!
Automotive: BMW Marketing & Sales Website (Global Car Configurator, Dealer Search, CRM), Transportation: MAN Truck & Bus (Strategy, Marketing Website)

senior information architect and user experience expert
hi-res!

co-founder, chief technology officer
zero"
zero" [speak: zero inch]: MP3 downloads for the independent electronic music scene.

director digital media
universal music group
Teaching the industry how to MP3 – product development & management for the first digital download store run by a major label.

consultant
deutsche bahn
Invented onboard WiFi & Entertainment (Advanced Passenger Information & Entertainment System, PIS)
lead user experience designer
fork unstable media
Electronic Retail 1.0 (saturn.de), pre-blog corporate publishing (vodafone)

user experience designer
metadesign

user experience designer
sapientrazorfish
Web 1.0 Portal Biz like stern.de

designer, internet strategist and consultant
büro x
The very early days :)
Education
fine arts
stefan possert's Contact Information
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