Pornchai J.

Currently serving at Benz Phuket and Benz Premage Automobile (Thailand), overseeing Mercedes-Benz operations in the Andaman Sea and Gulf of Thailand regions.  Lead operations for two authorized Mercedes-Benz showrooms in Phuket & Surat Thani marketing seven provinces in Andaman Sea and Thai Gulf, managing a team of over 140 staffs. • Initiated and implemented strategic sales initiatives and system improvements to drive demand among both Thai nationals and foreign residents. ◦ Developed targeted approaches to enhance customer experience and sales conversion across diverse markets. ◦ Achieved annual sales volume of up to 300 units, generating total sales revenue of approximately 1.5 billion THB per year. ◦ Thrive in high-performance, results-driven environments with a strong focus on premium brand delivery.

Managing sales operations across 7 branches and market 18 districts in Chiangrai province with a strong focus on team performance, leadership, and operational efficiency. • Led and developed sales teams to consistently achieve and exceed targets through motivation, coaching, and clear goal-setting with more than 120 staffs • Monitored daily sales performance and activities, including lead follow ups, bookings, and deliveries, to ensure monthly KPIs were met. • Successfully maintained compliance with Toyota Motor Thailand's DEP Award criteria and national Sales KPIs. • Oversaw the full sales process and operational procedures, including effective end-stock management. • Delivered exceptional results with 5,500 units sold in 2019, generating over 3.5 billion THB in annual sales revenue.

Managed the authorized BMW dealership in Udon Thani covering and marketing seven provinces in the Northeastern region of Thailand. • Oversaw both Sales and Service departments for BMW Cars and BMW Motorrad (Big Bike) • Supervised a team of 55 staffs, ensuring efficient operations across all business functions. • Managed annual retail targets of approximately 500 units (combined cars and big bikes). • Achieved total sales revenue of up to 1 billion THB per year. • Maintained premium customer service standards while driving business growth.

Oversaw operations across three authorized BMW Motorrad (big bike) showrooms located in Bangkok, Chiang Mai, and Phuket. • Supervised both Sales and Service departments, managing a team of over 50 staffs. • Directed strategic planning, performance monitoring, and customer satisfaction initiatives. • Managed annual retail targets of approximately 550 superbike units. • Achieved total sales revenue of up to 400 million THB per year. • Delivered consistent business growth while upholding BMW's premium brand standards.