Pornchai A.

- Market Growth Leadership: Achieved 70% year-over-year sales growth in 2025, driven by strategic market expansion, commercial prioritization, and high-impact sales initiatives - Business Strategy & Execution: Define and execute the country strategy across sales, marketing, and distribution to accelerate growth, strengthen brand positioning, and increase market share in Thailand. - P&L & Performance Management: Oversee full commercial operations, including sales performance, budgeting, forecasting, and KPI management to ensure consistent delivery of business targets. - Channel Development: Expand and optimize multiple sales channels—including direct selling, retail partnerships, and digital commerce—to unlock new revenue streams and enhance customer reach. - Leadership & Team Development: Lead and coach cross-functional teams, building a high-performance culture focused on accountability, collaboration, and continuous improvement. - Strategic Stakeholder Management: Build long-term relationships with key stakeholders, including major distributors, strategic partners, and corporate leadership across APAC.

- Led the launch of “Let Care” Home Security Solution: - Initiated and built a new integrated home security service offering, featuring alarm systems, monitoring capability, and smart home connectivity. - Conducted global sourcing and secured technology partnerships with leading international security solution providers. - Established a dedicated sales team, installation unit, and after-sales service operation to ensure end-to-end customer experience. - Designed the business model, pricing strategy, and go-to-market plan for the Thai residential market. - Developed and executed strategic sales plans to penetrate and expand market share in the CCTV and access control segment. - Built and managed a high-performing sales organization including recruitment, training, capability development, and ongoing performance management to achieve strong results.

- Full P&L Ownership – Sales Division: Led the end-to-end commercial operations for the sales division, covering traditional direct selling teams, department store retail channels (Central Group), and B2B channel development. Managed a combined team of 130 employees and 150+ independent sales advisors, delivering annual revenue of over THB 170M. - Full P&L Ownership – Service Division: Oversaw the Service Contract Sales and Service Operations functions, managing a field service team of 160 employees, with an estimated annual business value of THB 140M. Responsible for customer retention, contract renewals, spare parts pricing, and service efficiency targets. - Brand, Media & Digital Platforms: Led the media strategy and digital presence for the ALVA brand, managing marketing campaigns, online platforms, and customer acquisition through both online and offline channels. Drove integrated campaigns to support lead generation, product awareness, and brand positioning.

- Managed Thailand’s traction battery business, delivering THB 550M+ annual revenue and strong contribution margins. - Expanded sales channels across forklift partners, industrial traders, and key end-users to drive strategic market growth. - Led B2B marketing programs (events, telemarketing, SEO/SEM) to support pipeline development and brand visibility. - Built long-term key account relationships, increasing repeat business and customer loyalty. - Worked with After-Sales Service teams to deliver integrated solutions and improve customer satisfaction. - Executed targeted sales campaigns and optimized pricing strategies based on market dynamics.

- Led the durable product portfolio, delivering 43% business growth (2009–2013). - Drove eSpring and Atmosphere to become Thailand’s No.1 selling brands for three consecutive years (2011–2013). - Managed the full portfolio including sales planning, budgeting, profitability, and marketing execution. - Coordinated marketing strategy with Amway Global HQ (USA). - Executed major brand activation events (Expos, roadshows, Baan & Suan Fair) to drive awareness and conversion. - Delivered product and sales training to Amway Business Owners to support network-driven sales.

- Founded and operated two pharmacy branches located at Lotus Ekamai and Soi Ari, overseeing all aspects of business operations. - Managed end-to-end retail pharmacy operations including product sourcing, inventory control, sales, customer service, and regulatory compliance. - Responsible for financial planning, P&L management, marketing activities, and team supervision to ensure sustainable business performance.

- Managed end-to-end store operations to achieve sales growth, profitability targets, and strong customer satisfaction at the branch level. - Implemented operational controls covering inventory accuracy, stock rotation, asset protection, and loss prevention to ensure operational excellence. - Optimized in-store merchandising and customer journey to increase conversion rates, average basket size, and repeat visits. - Led and developed the sales team, identifying training needs and coaching product consultants to improve selling skills and reach KPI targets. - Executed retail campaigns and promotions at the branch, ensuring consistent brand presentation and alignment with corporate retail strategies.

- Led after-sales service support for Samsung mobile phones by guiding service centers nationwide to resolve technical issues, improve repair quality, and enhance customer satisfaction. - Managed product quality feedback loop, identifying root causes, implementing corrective actions, and sharing product insights with HQ teams in Korea and Singapore. - Established service standards and KPI control, including turnaround time, repeat repair ratio, and on-time repair performance across all service centers. - Developed knowledge base and technical training materials to uplift technical capability for service technicians and support continuous improvement. - Collaborated with cross-functional teams (service, finance, inventory) to improve the Goods Return process and reduce defect rates. - Provided case escalation management, ensuring service issues were resolved at local level per SLA before escalating to regional engineering teams.

- Promoted and sold telecom test equipment (NetTest, Sunrise) to network providers in Thailand. - Conducted regular customer visits to build relationships, support sales growth, and gather market insights. - Supported marketing strategy execution in collaboration with the Marketing Manager for targeted segments.