poppy welch

head of marketing at go ultra low

About

Experienced Marketing Communications Professional with experience managing small teams to deliver creative and effective campaigns across paid, owned and earned channels. Extensive work with high profile brands including Vodafone, Shell, P&G, Ford and the automotive sector. Specialist in Electric Vehicles and working with Government.

Country

united kingdom

City

london

Industry

marketing and advertising

Skill

integrated marketing, direct marketing, relationship marketing, marketing communications, online advertising, advertising, creative strategy, account management, social media, marketing, marketing strategy, interactive advertising

Experience

european senior account director - ford of europe

gtb

2011-3 - 2012-3 · 1 yr 1 mo

Part of Ogilvy Group, looking after integrated marketing communications for Ford of Europe. Included fully integrated, global campaigns for Ford brand, Ford Kuga, Ford Ranger, Ford Transit.

brand communications professional on career break

full time mother

2012-7 - 2014-7 · 2 yrs 1 mo

account director - sky

digital and direct

2008-1 - 2008-7 · 7 mos

senior account manager - p and g

saatchi & saatchi

2007-6 - 2007-12 · 7 mos

global account manager - vodafone

j. walter thompson worldwide

2004-5 - 2007-6 · 3 yrs 2 mos

account manager

j. walter thompson inside

2001-1 - 2004-1 · 3 yrs 1 mo

senior brand communications manager

vodafone

2008-7 - 2010-11 · 2 yrs 5 mos

I started my time at Vodafone leading all of Vodafone UK’s direct response communications and branding as well as leading on other campaigns such as Sim Only and iPhone. The role included management of a small team, multiple agencies and a budget of £25m. I then moved into a Senior Campaign Manager role, ensuring that all strands of a launch were on brand, high quality and on message, managing a media budget of up to £65m. I also managed individual advertising campaigns such as those for international roaming and sponsorships as well as all Comms for the Vodafone Foundation.

freelance senior account director - samsung

cheil worldwide

2012-4 - 2012-7 · 4 mos

partnerships director

national australia bank

2014-7 - 2015-7 · 1 yr 1 mo

Heading up the partnerships between NABS and it's key contributors, including advertising and media agencies and media owners. Building relationships with management and HR teams and presenting to agencies on the breath of NABS' services.

head of marketing at go ultra low

smmt

2015-7 - Present · 11 yrs 3 mos

Leading the Government and industry funded 'Go Ultra Low' marketing campaign to encourage acceptance and uptake of electric vehicles. The role includes managing a small core team, our agencies as well as our multiple partners at the Office for Low Emission Vehicles, SMMT and our automotive members (VW Group, BMW, Mercedes-Benz, Nissan, Toyota, Renault, Tesla, Kia, Hyundai, PSA, JLR). I also act as spokesperson for the campaign, regularly featuring in press, radio and TV interviews.