Poopha pongon

- Manage global brands across marketplace and social commerce platforms(TikTok), driving growth and engagement. - Launched the TikTok Shop of global brand, collaborating with the SEA regional team to implement marketing strategies that boost sales. - Develop live streaming strategies, set key metrics, and consistently achieve monthly JBP targets for engagement and sales. - Optimize marketing performance budgets to maximize ROAS and ROI while leveraging social commerce metrics for brand growth.

I am presently serving as a Brand Key Account Manager, responsible for supervising global brands within both Lazada's LazMall Fashion Category and FMCG Category. In this capacity, I manage a varied portfolio, encompassing Global Strategic Key Accounts, actively participating in strategic direction with the SEA team. - As a Brand Advisor, my responsibility involves guiding businesses to enhance their presence on the Lazada platform through meticulous analysis, strategic planning, and precise execution. I conduct comprehensive competitive analyses to ensure alignment with market trends and validate the completeness and eligibility of seller assortments. - Provide assistance with operational issues to streamline their end-to-end processes. - Conduct business reviews and planning sessions for each brand within the managed portfolio. - Enhance engagement and efficiency by optimizing SEO strategies on Lazada and managing the digital marketing process.

-Vendor Acquisition under cluster of Electronics. To find new potential sellers such as social sellers and especially Top sellers from competitor platform to open shop on Lazada, to gain more GMV and growth. -Services to all interested sellers since register process till ready to sell on Lazada platform (Cloning products from competitor platform and look after for all beginning process of new sellers) -Have an understanding of generating seller by mechanical of the e-commerce system.

Created various campaigns with other organizations for ZARA HOME to extend the campaign. Coordinator in placing media planner for affiliated brands (Masimoduti, ZARA HOME) and working with the agency influencer marketing. Work with affiliates under Allfutaim group in Asia Pacific such as Singapore and Malaysia, to analyze and develop marketing plans in the same direction Create a campaign for OYSHO brand by contacting healthy food restaurants to join a co-promotion with the objective to build brand awareness together Work with Agency Partner in influencers marketing to build a campaign on Launching ZARA HOME online shop Contact and coordinate the purchase of various inventory to promote affiliated brands, whether it is online advertising and offline media (magazines, television program, and radio)