Pooja K Kumar

The Summer Internship project consisted of understanding how to leverage Signify's SmartConnect program by identifying areas of improvement in terms of engagement with the architects and interior designers.

Live Project in Market and Growth Potential for Shrimp Aqua-Lighting in India, Signify India

Live Project - Sales and Market Research

The (CSGS) at Ashoka University is the first Centre in the country to study the nuances of issues concerning both gender and sexuality in scholarly, policy and media forums. My internship with CSGS consisted of working on two research projects under Assistant Professor of Economics, Prof. Aparajita Dasgupta. They were as follows: 1.Declining Female Labour Force Participation in Rural India: I was responsible for conducting the pilot surveys that would fine-tune the survey in this research. My work involved collecting information, analysing how the surveys were received and then suggesting qualitative edits to improve the scope of the research. 2. Gender Bias and its Impact on Household Allocation of Resources: My work in this project was more secondary research-driven. I was tasked with identifying and analysing literature in the field for the Literature Review portion of the research. Over the course of the internship, I analysed about 15 academic papers and prepared reports on my findings. I also conducted research on suitable data for the projects, delving into detailed, time-series datasets on rainfall and health outcomes of Indian and Vietnamese children. Both projects required the use of DHS and IPUMS datasets and required application of statistical techniques to interpret the findings on STATA software.

MASH Project Foundation is a social enterprise committed to building a global community of social change-makers. MASH Project works with Corporates, Non-Profits & Civil Society Organisations, Youth Communities, Government agencies and Policymakers to deliver high-quality social impact through its diverse set of initiatives. Over the course of 1.5 years, I worked as a part-time volunteer on various projects with MASH in the areas of communications and marketing, capacity building and content curation on social issues. They are as follows: Communications and Social Media Marketing: - Capacity Building Project: GST for NPO’s - AIM Smart City Accelerator Incubator Program - Social Business Day Event in Partnership with the Yunus Foundation I was tasked with curating the communications packet for the events, which involved inviting speakers, MASH partners and attendees, and communicating with the vendors and logistical support for the event. I was also charged with creating content for the social-media publicity of the event that involved content curation, ideating creatives, planning the social-media calendar and executing it. I curated monthly social media strategies, developed the relevant content, managed two content writers under me and curated creatives with a graphic designer. Content writing: - Profiler on Social Entrepreneurs with UnLtd India - Reported on events organised by MASH Project.

In my internship, I involved myself with different departments in the company: Accounts, HR and Fieldwork. At the end of the internship, I compiled a report on my learnings and conducted research on other NGOs the company could partner within their fieldwork operations.