Pooja Gupta

// Spearheaded the entire marketing function for all business verticals - e-commerce, 10+ retail outlets, 80+ partner retail outlets and wholesale. // Executed digital launches for 5 cafes and over 25 products across 4 cities. // Worked extensively with operations and product development to execute seasonal campaigns and offerings, gaining additional revenue for the team. // Planned and executed retention activities through emailers and WhatsApp. // Developed and maintained content calendars, posted on Instagram and engaged with audience through comments and DMs. // Successfully planned and executed influencer marketing initiatives, including customer gifting and influencer tables, resulting in increased brand visibility and engagement. // Worked with teams to strategise and deploy digital campaigns on Facebook and Google Ads. // Developed and implemented customer retention strategies through emailers and WhatsApp driving additional revenue and higher customer repurchase rate. // Orchestrated PR activities and coordinated cafe launches across different cities, enhancing brand presence. // Curated gift hampers for various occasions, boosting sales and customer satisfaction. // Ensured high-quality standards by conducting copy and design checks for all marketing assets.

// Established and managed social media marketing services for fashion, lifestyle, and food brands. // Planned and executed photoshoots, enhancing visual content quality and brand aesthetics. // Developed engaging content and graphics for clients, resulting in growth of followers, engagement metrics and sales. // Implemented ad campaigns, driving brand awareness and attracting new business.

// Managed content across Instagram and Facebook, including maintaining content calendars, drafting copy, posting and engagement on posts. // Oversaw photoshoots, ensuring high-quality visuals for online channels. // Developed website content, including product descriptions, blogs, and banner content, contributing to improved online visibility.

// Headed the customer service team, providing exceptional support and improving customer satisfaction. // Managed end-to-end order processes, optimising efficiency and reducing order fulfilment times. // Played a key role in merchandising, order dispatch, and handling payment gateways.

// Headed the customer care team, ensuring prompt resolution of customer queries and complaints. // Coordinated between teams to streamline the order-to-dispatch process, improving overall operational efficiency. // Successfully pushed sales through effective customer engagement and coordination with designers.

// Managed business-to-business sales, driving revenue through effective sales strategies and client servicing. // Efficiently handled customer orders, maintained order records and organisational stability.