pooja daftari

* Team Leader: * Managed 30% of the Company’s GMV by leading business development of Mumbai Region * Led a 12 member team, completing 160 closures through 450 recces in a month across 80 venues * End to end management of high end and 5-star clients for entire Mumbai region * Led GMV growth of 5-star properties from 40 lakh in Feb’16 to 65 lakh in Oct’16 * Improved closure rates from 10% in Feb’16 to 30% in Oct’16 * Conducted induction sessions for new joinees and provided on job training to share best practices * Established and maintained partner relationships, devised pricing strategy & negotiated commercials * Relationship Manager; * 1 out of 2 RMs handling high end and 5-star clients for entire Mumbai region * Drove GMV contribution of 5-star properties from 10 lakh in Nov’15 to 40 lakh in Feb’16 * Improved closure rates from 1.5% in Nov’15 to 10% in Feb’16, increased closures by 6 times * Understood customer requirements and provided customized solutions for multiple events * Co-ordinated with vendors to help realize customer requirements

* “Below the Line” Marketing for SME’s: * Acquired 22 new Clients including Rite bite, Gullak Master, Chef’s Basket, Ovenpick, Euro Kids * Activation activities, lead generation programs, online marketing and events management. * Ideated, conceptualized and executed BTL strategies to achieve max outreach and brand awareness * Developed SALLIANCES Model – SALT Alliances by leveraging the power of brand synergies * Strategist for Corporate Gifting: * Acquired 25 new clients (Nov 2013 – May 2015) including ET Now, Lodha Group, CEAT India, General Mills, Mahindra Life spaces, B4u Music, Cadbury India, Bunge Foods India etc * Ensured high client satisfaction leading to 90% repeat business from the existing accounts * Established 50 member-strong vendor network for delivering innovative business solutions * Established alliances with Corporate Sales Agents & Co.’s to fulfill their gifting needs

* Project Title: Business development of non-broking (New Bride) franchisees through “Green Belt Project”. * Project Description: Phase 1: Handling non performing clients. * Phase 2: Provide Training to the clients about the potentials of various segments. * Phase 3: “Green Belt Project” Execution. * Phase 4: Calculating Online Active Client Ratio. * Phase 5: Evaluate the Risk Management System. * Phase 6: Retaining High Net Individuals (HNI) by providing them with Portfolio Management Services.

Activities and Societies: * Organizer and second award winner for western group dance for fest Fantasies 2008-2009. * Volunteer assisting in all marketing activities for fest Fantasies 2007-2008.

Activities and Societies: Member of Student’s Council Events organizing Committee in IBS Pune for National Fest Zeal 2010-2012.