polly perez

director of marketing

About

Senior Marketer with twenty years experience building brands, and developing and executing strategic marketing plans to drive positive sales results. Strategic thinker and planner who excels at public speaking and enjoys educating others about emerging trends, best practices, winning strategies and strategic opportunities. Experienced in new business development. Industry Experience Consumer Packaged Goods, Entertainment, Banking, Healthcare, Industrial, Higher Education, Pharmaceutical, Advertising & Media, Consumer Brand Marketing, B2B Marketing Expertise Market Research and Analysis Brand Development & Strategy Consumer/Customer Insights Media Planning and Measurement Digital Strategy Social Media Account Service Video Production Inbound & Outbound Marketing Business Development Team Cheerleader

Country

united states

City

buffalo

Industry

marketing and advertising

Skill

digital marketing, integrated marketing, digital strategy, digital media, online advertising, marketing strategy, interactive marketing, advertising, marketing communications, marketing, social media marketing, social media, media relations, strategy, online marketing, brand management, creative direction, analytics, branding, media strategy, social marketing, marketing research, b2b, customer insight, new media, brand development, competitive analysis, media planning, content strategy, brand architecture, art direction, market research

Experience

director of marketing

watson's candies

2015-5 - Present · 11 yrs 5 mos

Oversee marketing efforts and e-commerce channel for chocolate manufacturer and retailer in Western New York. Develop annual marketing plan and oversee traditional and digital media planning and purchase. Responsibilities include new product development, social media management, and overall brand management. Developed new website for online sales channel.

marketing consultant

square knot marketing

2007-9 - Present · 19 yrs 1 mo

Consult with agencies and brands to develop digital and traditional marketing strategies. Develop consumer insight driven marketing programs for clients, including brand and logo development, social media campaigns, online media recommendations, website design and development. Clients include Watson's Chocolates, Jack Hunt Gold and Silver, Bouvier Law Partners, Restonic, Hanson Inc. Manage special projects for General Mills, including the General Mills’ experimentation fund program focusing on acquisition for household level marketing programs and its first social media promotion.

digital strategist

marriner marketing

2011-6 - Present · 15 yrs 4 mos

2018-2019 Provide market research support for agency clients. Develop and execute qualitative and quantitative programs to support branding engagements. 2011-2014 Develop digital strategies and marketing plans for agency clients within the food industry. Provide direction based on consumer insights and target behaviors. Develop and lead client strategy sessions. Provide input regarding branded content for clients' consumer facing communications. Develop case studies and consumer marketing strategies for new business development.

senior marketing consultant

bouvier partnership, llp attorneys at law

2011-12 - 2018-10 · 6 yrs 11 mos

Educate and empower medium size law firm on marketing best practices. Research and develop marketing strategy and business plan geared toward business development. Repositioned and developed a new brand for the firm in 2016. Managed development of new website and social channels.

director of strategic planning

crowley webb

2012-5 - 2016-12 · 4 yrs 8 mos

digital marketing manager

general mills

2003-5 - 2007-9 · 4 yrs 5 mos

account executive

e*media

2001-11 - 2002-8 · 10 mos

Managed CPG clients to develop and execute online marketing promotions. Consulted with clients to develop marketing strategy and program tactics, managed creative development and media execution. Provided program analytics for future learning and planning purposes. Developed agency project management process for account team.

marketing manager

fry multimedia

2000-10 - 2001-9 · 1 yr

* Drove strategy and creation of company-level marketing communication programs and collateral for sales, marketing, and internal use to meet marketing plan objectives for a top 20 interactive agency. * Overall production for Fry Events & Shows, company presentations, and speaking engagements to meet company sales and PR objectives. * Managed content and creative direction for inbound and outbound marketing for Fry.com. * Led corporate rebranding effort to position company for future growth opportunities.

marketing manager

discovery communications

1997-6 - 2000-8 · 3 yrs 3 mos

Manager, Marketing Communications, Affiliate Marketing (1997 – 2000) Led development, implementation, and management of Discovery’s first business-to-business website, saving over $1MM annually in print production. Produced all sales videos for 13 US cable networks. Oversaw vendors and budgets to execute quarterly plan. Managed a team of three people.