Phuong Nguyen

Led the commercial turnaround and organizational rebuild of VE Pharma Vietnam, taking Vitabiotics — Britain's No. 1 nutraceutical brand — from underperforming market entrant to category leader across pharmacy and modern trade. → Reengineered commercial operations across Consumer, OTC, and Primary Care channels, delivering six consecutive years of growth at an average of 45%. → Built Pregnacare®, Feroglobin-B12®, Osteocare®, and Wellbaby/Wellkid® into leading pharmacy positions → Restructured the field execution model connecting market insight directly to salesforce action — reducing campaign-to-execution lag and improving sell-through rates at retail accounts → Designed and implemented the capability framework now used across the organization to train teams on strategic execution, not just campaign compliance

Designed and delivered MBA-level courses in marketing management, digital marketing, content marketing, and consumer behaviour for CFVG's Executive MBA program — one of Vietnam's top-ranked international business schools. → Taught 9 cohorts of working professionals over 8+ years, with students holding active management roles across industries in Vietnam → Built curriculum around a core principle: frameworks only matter when professionals can demonstrate them, not describe them - every assignment is structured around real brand problems with real strategic outputs → Developed the teaching methodology that directly informed marketing frameworks, bridging academic theory and workplace execution → Consistently rated top 10% in student evaluations for practical relevance and strategic depth

Led Sanisphere's Vietnam and Indochina operations, providing pharmaceutical and healthcare companies with the market intelligence and strategic consulting to turn data into commercial decisions. → Managed the syndicated market data, retail measurement, and consumer behavior analytics, serving pharmaceutical and healthcare clients → Delivered consulting engagements on commercial excellence, retail strategy, and salesforce effectiveness — translating complex market dynamics into actionable strategic recommendations for non-technical stakeholders → Built the consulting capability, expanding service offerings beyond data delivery into strategic advisory → Served as a trusted strategic advisor to commercial leadership teams at multinational pharma companies, navigating Vietnam's evolving regulatory and retail landscape

Accelerated Mundipharma's consumer health and specialty care business in Vietnam over five years, building Betadine® into a market-leading antiseptic brand and scaling the full portfolio across pharmacy and hospital channels. → Delivered high growth revenue over 5 years across Betadine® (consumer antiseptic), Betaplast® (medical devices), and Lignopad® (specialty pharma) → Designed and implemented retail pharmacy strategy covering nationwide outlets, optimizing distribution depth and sell-through rates → Built and led a country team of sales, marketing, and medical affairs — developing organizational capabilities around strategic planning, long-range goal setting, and cross-functional execution → Implemented salesforce optimization program that increased field productivity, including call planning, territory alignment, and KPI-based performance management Transformed the Vietnam operation from early-stage market entry into a self-sustaining business with documented strategic processes — proving that scalable growth comes from teams who can articulate the logic behind their field decisions, not just follow playbooks.

Represented CFR Pharmaceuticals shareholders on the Board of Directors of Domesco Medical Import-Export JSC (Vietnam), contributing to M&A integration and commercial transformation strategy. → Participated in board-level strategic decisions for Domesco — one of Vietnam's leading pharmaceutical manufacturers — during the CFR Pharmaceuticals acquisition and integration period → Led transformation programs designed to create commercial and supply chain synergies between CFR's international portfolio and Domesco's domestic manufacturing and distribution network → Evaluated strategic initiatives at the intersection of commercial growth, operational capacity, and shareholder accountability — bridging multinational standards with local market realities

Built and scaled Laboratorios Recalcine's pharmaceutical business across three Southeast Asian markets simultaneously - launching from zero in Myanmar and Cambodia while driving category leadership in Vietnam. → Managed full P&L across Vietnam, Myanmar, and Cambodia, steadily growing the combined business over 4+ years across OB-GYN, Neuroscience, and Cardiovascular therapeutic categories → Led the successful relaunch of Drosperin® and Estraceptin® oral contraceptives in Vietnam, rebuilding positioning strategy and field execution → Built greenfield operations in Myanmar and Cambodia from startup to revenue-generating businesses - establishing distribution partnerships, regulatory pathways, and local team capabilities in markets with limited pharmaceutical infrastructure → Developed the documented execution logic that enabled dispersed field teams across three countries to make strategic decisions independently without constant central direction The multi-market scope (three countries, three therapeutic areas, three stages of market maturity) proved that strategic frameworks survive only when the reasoning is explicit enough for field teams to act autonomously.

Led advertising, promotion, and brand strategy for six of J&J's most recognized OTC brands in Vietnam, building the analytical frameworks that drove multiple brands to market leadership. → Managed the full marketing mix for Fugacar® (Vermox®), Nizoral®, Tylenol®, Motilium®-M, Imodium®, and Renova®, a combined portfolio worth dozens of million dollars → Drove Fugacar®, Nizoral®, and Motilium® brands to #1 category positions in Vietnam's OTC market through integrated advertising, promotion, and distribution strategies executed under significant headcount constraints → Built and led cross-functional teams across marketing, sales, medical affairs, and regulatory — delivering more than 10 product launches and many campaign cycles over 5+ years → Developed the strategic frameworks for campaign decision-making that enabled consistent brand positioning across a dispersed field organization, ensuring every execution choice could be replicated, scaled, and defended

Built a 9-year foundation at Johnson & Johnson across sales, marketing, and regulatory affairs — from field sales representative to executing the DTC launch campaigns that established Fugacar® and Nizoral® as category leaders in Vietnam. → Started as a sales representative in 1993, developing ground-level understanding of pharmacy and hospital purchasing decisions that later informed every strategic framework I built → Executed among the earliest direct-to-consumer (DTC) pharmaceutical launch campaigns in Vietnam for Fugacar® and Nizoral® (1995), establishing competitive positions that held for years and laid the foundation for both brands' sustained market leadership → Advanced through sales, marketing, and regulatory affairs over 9 years, gaining cross-functional expertise across the full pharmaceutical commercialization value chain → Built the strategic empathy that comes from standing where execution happens — understanding how markets actually behave, not how textbooks say they should