Paul Martecchini

I help brands elevate and outperform their competition. As either an interim, part time, or fractional CMO, my approach is to 1) coach the marketing team to achieve a collaborative culture, 2) work across the company to ensure marketing priorities are aligned with company goals, and 3) set up the right processes and systems to consistently track marketing performance. My clients achieve performance-driven marketing success with a radically re-invented sales pipeline, leads that convert, and a re-invigorated brand that generates buzz.

Launched iconic "Now You Can" and "Turn on the Future" Freewheel brand identity campaigns including logo, websites, video sizzles, ad campaigns, event activation, collateral, and lead generation assets. Led development of major US owned and operated events like the Freewheel "NowFront" and CES, and collaborated on major international events like Cannes. Launched 'ground-up' new website featuring clarified positioning and differentiation in the TV advertising industry.

Effectv (formerly Comcast Spotlight) is a division of Comcast. Led rebranding of Comcast Spotlight to Effectv, including development of new name, logo, and brand identity; new visual and written, guidelines, video sizzles, and national event activation with A-List celebrities. Led TV, digital, and social ad campaign promoting launch of Effectv including TV commercials in 65 US Markets, digital roadblocks and massive social campaign engaging all 4,000 employees on revamped social network sites. Led development of major tentpole events including 'President's Club' celebration of top sales winners and major client parties at National Auto Dealer Association. Developed and led implementation of new signage conversion across 167 offices.

Manages all brand & content marketing at Comcast Advertising, which includes Effectv, FreeWheel, Xumo, Audience Express, and Comcast RISE. Manages 19 person team handling design, content development, video production, brand management, event marketing, website development, and social media. Led go to market campaign for the Xumo FAST consumer platform, including product launch parties, product demos, thought leadership, and social media promotion.

* Led corporate rebranding from Shopzilla.com to Hitwise and Connexity Commerce divisions, including new logo, identity, and positioning. Integrated marketing for 3 acquisitions including Hitwise, PriceGrabber, and Become. * Hired and trained 12 person marketing team in the US, EU, and APAC focused on product marketing, content, demand gen, design, social media, and marketing analytics. Led Salesforce for entire company. * Generated 10,900 leads globally in 2017 yielding $8.7M in marketing sourced or influenced Opportunities (over 40% of company total). * Led successful PR campaigns doubling 2017 press mentions to over 275 in top industry trade publications like Internet Retailer, NBC, Bloomberg, TechCrunch, and MediaPost. * In 2017 alone, published over 42 ebooks, whitepapers, webinars and 60 blog posts generating 5,000 leads * Redesigned and relaunched Hitwise.com website including new Take a Tour page and Customer Support Center; led redesign of Hitwise UI to make the product easier to use and understand * Integrated Marketo and other software to track marketing KPIs and automate drip campaigns

1. Led re-positioning of OpenX brand with new tagline, ad copy, collateral, and roadshows. 2. Produced powerful series of customer testimonial videos. 3. Led complete website and brand redesign that improved brand perception and increased lead flow by 300% and lead conversion by 50%.

1. Increased lead volume by 300% and generated tens of thousands of downloads with an educational series of whitepapers, webinars, videos, and product tutorials. 2. Increased lead flow through improved SEO and targeted paid search listings. Launched Marketo to track ROI and improve lead quality. 3. Built 4,200 name targeted database of prospects and converted them to hundreds of leads per month with ongoing email nurture campaigns promoting original OpenX content. 4. Led 50+ per year high-profile events including OpenX’s private conferences and tradeshow sponsorships. 5. Launched multiple ad campaigns and coordinated PR and social media activities to increase awareness. 6. Developed sales collateral simplifying OpenX's complex line of ad technology products. 7. Hired and led 5 person team of marketing experts and managed multi-million marketing budget.

AdNectar is the leading branded virtual goods marketing platform. Responsibilities include building AdNectar's brand with decision makers in the advertising industry, enabling sales success with lead gen & pitch support, and repositioning the company's products to win in the marketplace.

1. Led product development for new content services and advertising products on wireless networks; implemented behavioral targeting to increase response rates and ad revenue. 2. Secured initial pilot sponsors, including Toyota and EA (Spore) 2. Negotiated business development agreements and managed integration for 3rd party ad networks 4. Led trade marketing and lead generation for Meraki’s sales team; managed PR strategy, conference attendance, and direct marketing...leading to best monthly sales performance in company’s history.

Created monetization strategy for DivX, Inc (online video sharing), advt. roadshows and brand impact tests for Greystripe (Mobile Ad Network); revenue advisor to MBuzzy (mobile community) & VLnks (in video advertising). Generated immediate revenue through existing contacts. 1. Led development of self-service platform to sell advertising on the long tail of video on www.Stage6.com. Identified vendors required, wrote specs, and defined business model. 2. Closed deals with advertisers & content providers for first round of ad pilots (Scion, Magnolia Pictures, Diggnation, G4TV, EA, Servicemaster, etc). 3. Created sponsorships & media placements and sold through to pilot advertisers 4. Developed monetization strategy for DivX's "Connected" TV & Mobile platforms. Defined pricing, infrastructure requirements, & ad formats. 5. Led trade marketing strategy to raise awareness for DivX with advertisers. 6. Created financial models to validate business model

Developed monetization strategy for Yahoo!'s Mobile, PC Client, and Digital Living Room products. Led development of next generation of advertising products. Established relationships with key agencies & clients to launch pilots and worked with industry associations to set new standards.

Led 34 person advertising strategy and marketing solutions team. Developed new ad concepts across the Yahoo Network, created client-focused marketing solutions, and trained sales force. Improved utilization of undersold network inventory, yielding $75 million in incremental revenue. Consistently exceeded revenue targets. Beat 2004 $522 Million plan by $100 Million; also exceeded Q1 2005 plan. Set new performance standards with team, achieving #1 online sales force rating from Jack Meyers Report for marketing materials, creativity, and ad programs.

Pioneered industry specific marketing programs illustrating how Web applications (ie. Mail), front doors, and community sites reach & engage valuable audiences. Led 7 person team with effective recruiting, training, and coaching. Collaborated closely with product teams (My!, Messenger, Front Page, & Photos) on redesign process to develop integrated ad experiences.