Petro Lymar

Drove early-stage affiliate and partnership development for a performance marketing web3 network. Secured direct advertiser partnership with Kraken, expanding the affiliate portfolio into crypto. Built partner acquisition pipeline and onboarding processes, laying the foundation for scalable affiliate growth. Keywords: affiliate marketing, business development, partner acquisition, crypto partnerships, performance marketing, advertiser relations

Launched and operated an independent crypto news and content brand delivering high-impact, short-form video across YouTube Shorts, TikTok, X, and Instagram Reels. Focused on breaking down complex crypto and fintech trends into fast, clear, and engaging stories for a global audience. Produced 170+ short-form videos using AI-assisted workflows for news aggregation, content scripting, and production. Designed audience acquisition strategy, engagement funnels, and scalable AI-powered content pipelines from zero. Keywords: content marketing, AI workflows, prompt engineering, crypto media, audience growth, short-form video, content strategy, digital media

Built TRASTRA's affiliate channel into the company's #1 customer acquisition source. Led a team of 3 across affiliate and paid media functions, managing partnerships on Impact, CJ, Perform[cb], and FinanceAds. Scaled paid media budget from €2K to €20K+/month across Google Ads, Meta, Apple Search Ads, TikTok, Twitter, Telegram, and Microsoft Ads Delivered KOL/influencer campaign at €5 CAC vs. €40 channel baseline — outperforming two agencies at one-third of their combined budget Expanded ASO visibility from 2 to 30+ top-5 keywords on App Store and Google Play within two months Built KPI dashboards tracking CAC, LTV, ROI, and channel performance; presented directly to founders Restructured commission tiers to align partner payouts with acquisition quality and retention outcomes Keywords: affiliate marketing, performance marketing, paid media, Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, ASO, CAC optimization, LTV, ROI, KPI dashboards, KOL marketing, influencer marketing, customer acquisition, fintech, crypto, team leadership, Impact, CJ, FinanceAds

iWoop is a mobile users acquisition platform. We deliver over 10k+ conversions World Wide Daily. Burst your app to Top or find your «perfect fit» inventory with our traffic. iWoop runs CPA, CPI models and helps businesses grow online. I work with my accounts to get their online offers the best traffic possible. I manage and create offer campaigns and make sure the right publishers are on the offer to get the best possible results. I track the reporting results, making sure satisfaction is present within all aspects of the partnership. • Accounting Content Providers, Ad Networks, Performance Networks, Agencies. • CPI / CPA / Email / Display / Social / Pop-up / Pop-under campaigns. • Marketing, negotiating contracts, traffic optimization.

• Accounting performance advertising deals for Tapgerine inventory. • Affiliate marketing. • Business development. • Driving new revenue streams into the company. ☛Within the four months from hiring scaled a regular account to top account with €100+K

Implement and manage advertising campaigns. Focus on delivering mobile traffic, meeting CPM, CPC, CPI, CPA, CPD, etc. goals. Ensure ongoing campaigns' success through regular performance analysis and optimization. Interpret, analyze and make recommendations based on advertising metrics. ☛Closed company’s largest upsell by scaling initial $5K IO to the resulting revenue of $500+K

Lead generation through LinkedIn/e-mail pitches to producers, tailored to their development needs. Managing paid advertisement and social media marketing campaigns.

Identify and secure partnerships to establish comprehensive data streams for Yandex geo-services in Kazakhstan, Ukraine, and Belarus, covering traffic, car accidents, public transport, timetables, and scheduling.

Promotion and upsell of Yandex advertising products: Yandex.Market, Yandex.Direct, Media advertising, Geographical context advertising; Lead generation through cold calling, phone/email pitches to advertisers, tailored to their marketing needs, live meetings and events. Account strategy and campaign development, optimization suggestions for the advertisers, media planning.

www.itisflowerscafe.com ITIS Flowers Café; bringing new luxury food and beverage brands to Ukrainian market Initial global market research Purchasing agreements (legal franchising issues) Construction work for the first and second outlets (glass walls, equipment, furniture) Product marketing policy for Ukrainian (CIS) market (ROI, pricing, advertising, etc.)

Managing tempered glass departments’ sales and production targets and plans Profit and loss responsibility Cooperation with foreign counterparts handling outsourcing orders in China