Pamela L.

Develop strategy and GTM for new products, features, content, and integrated campaigns. Funnel optimizations across all channels (in-product, email, display ads, and web) with a focus on the customer journey and product adoption. Cross-collaborate with sales, customer success, and design to support product education and user feedback for market research, design, and feature iterations.

Partner with CMR's managing owners to develop the company's corporate marketing efforts, including branding, lead generation, product research and competitive analysis, and creative. Collaborate with the product team to monitor the development of the UI/UX product design and ensure brand alignment across CMR's products. Partner with clients to ensure successful implementation of the clients' brand across CMR products and email marketing execution. Also, consult clients on digital marketing best practices when applicable. Clients include: Entertainment Software Association (E3), American Diabetes Association, American Academy of Neurology, Modern Language Association, and more.

Provide integrated marketing and communications services to 10 academic centers, initiatives, and research units. Strategically use customer data and metrics to improve the dissemination of academic content across digital and print channels. Oversaw branding efforts with the central marketing team and managed digital marketing, development of content and creative assets, and marketing strategy for research initiatives, executive conferences, and student programs.

Supported the development of email campaigns, design, and metrics analysis to deliver integrated marketing and communications for the Center for Social Innovation (CSI) student programs and events. Re-designed all of the center’s printed collateral and digital assets following CSI’s visual re-brand, including executive presentations and documents, CSI webpages, program one-pagers, internal programs.

Managed CSI’s digital media channels by curating content for social media, maintaining all web activity, and assessing performance and metrics. Also supported digital design of website banners, promotional flyers, and posters to promote CSI’s student programs.

Designed digital and print collateral, and brand assets for presentations, PEER research products, and webpages; developed one-pagers, research report templates, internal brand identities, and logos.

Art Practice Department Award in Ceramic Sculpture, 2012.

Academic year abroad through University of California's Education Abroad Program.