Peter Lamb

I work on digital products and experiments focused on reducing friction in how people think, decide, and act online. My current work spans cognitive tools, progressive web apps, and audio-first platforms designed to help users move from uncertainty to clarity, without noise, hype, or endless scrolling. I’m particularly interested in: • repeat engagement and return behaviour • tools that encourage action, not consumption • lightweight alternatives to heavy native apps • designing for thinking, not dopamine Much of my work is exploratory by design, testing ideas, building small systems, and refining them based on real user behaviour rather than theory. This role is remote and intentionally flexible, allowing space for experimentation, reflection, and building things that are genuinely useful.

Created a unified AI-powered cognitive ecosystem providing access to multiple specialised productivity, thinking, and business applications through a single subscription platform. Developed products including BrainScroll, ProtoTry, UAV Pilot Pal, Heritage Pocket, Virtual Scholar, and YourWay. Designed scalable AI workflows integrating OpenAI APIs, transcription, summarisation, TTS systems, and structured reasoning tools.

New startup enabling Sports Clubs to generate social media content of their events automatically.

I established Lambs Larder as a hobby business in 2010, but I don’t do anything in half measures and now it is a thriving business with a great team at the helm. We have successfully developed a new breed of Village Shop that is highly profitable by exploring and experimenting with out of the box ideas to meet and exceed customer expectations. My ongoing experience with digital technologies and Social Media Marketing enabled me to turn the idea of "Lambs Larder" into a commercial success that is still succeeding for the new owners today.

Founded and operated a successful independent retail business combining community-focused marketing with operational management and customer engagement.

With Virtual Spectator I transformed a basic idea into a strongly performing entity and established the company in a market leading position in the industry across Europe and the Americas, with continued innovation and development to retain the advantage.

Led development of digital spectator and sports media concepts designed to enhance audience engagement and remote participation.

I developed Pinapplehead as a separate production arm of Lako Vision in response to client requests for a production service rather than just production tools, following introduction of new multimedia products, we focused on research and development of new technologies for broadcast use and the company was credited for popularising the use of 3D real time simulation in live sports broadcasts from golf to football

Australia's largest distributor of lifestyle multimedia products. Founding Director.