piyanuch kangwankijwanich

piyanuch kangwankijwanich

associate digital strategist

About

Experienced Digital Planner with a demonstrated history of working in the Marketing & Advertising industry. Skilled in Digital Strategy, Market Research, Management, Direct Marketing, and International Marketing. Strong business development professional with a Certification focused in Strategic Online Marketing from UC Berkeley Extension.

Country

thailand

City

bangkok

Industry

marketing and advertising

Skill

social media marketing, advertising, marketing management, digital marketing, public relations, marketing strategy, marketing research, online marketing, online advertising, management, strategic planning, customer service, brand management, direct marketing, business strategy, digital strategy, email marketing, mobile marketing, consumer behaviour, social networking, media planning, market planning, competitive analysis, brand development, media relations, integrated marketing communications planning, marketing plan creation, service management, advertising management, advertising research, international marketing, ecommunications, sustainability marketing, new media marketing, communication skills, psychology, persuasiveness, online communications, market research, communication

Experience

associate digital strategist

tbwa bangkok

associate digital strategist director

tbwa bangkok

2017-7 - Present · 9 yrs 3 mos
creative spike

senior strategic digital planner

creative spike

2016-8 - Present · 10 yrs 2 mos

* Provide up-to-date strategic research by using overall online behavior tracking tool, social listening, web analytics, lead generation, and CRM database. * Develop key message and manage roll-out plan to have effectiveness at most * New business hunting team * Clients are Fisherman's Friend, Mega Bangna mall, Krungsri Ayudhaya Bank, Central Credit card, and Esso

havas

senior digital media planning manager

havas

2016-2 - 2016-7 · 6 mos

* Develop and maintain media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation. * Stay apprised of industry standards, new media programs/opportunities and advising on new ways to reach targets and improve media performance * Clients are American Standard, Aroma, AXA, GED, Grohe, Hersheys, LEO, Omron, Philips, and Tokio Marine.

wall street english

educational consultant

wall street english

2010-2 - 2011-3 · 1 yr 2 mos

* Generate revenues for the company at least 80K Baht monthly * Adapt selling and presentation skills to match with different needs of customers * Experience in booth and telephone selling * Work as a team with other salespeople to increase the center's total sales * Earn "Elite club" and "Millionair club" sales awards

chuo senko thailand pcl (chuo-r)

strategic planner trainee

chuo senko thailand pcl (chuo-r)

2007-3 - 2007-5 · 3 mos

* Apply both strategic and creative thinking to advertising campaigns * Solve client's difficulties by analyzing current situations and find possible solutions from SWOT analysis * Conduct an advertising research, such as on-ground questionnaire, focus group, and SPSS program

krungthai card pcl (ktc)

public relations trainee

krungthai card pcl (ktc)

2004-3 - 2004-5 · 3 mos

* Monitor financial news and do the report for the company * Analyze competitor's strategies and tactics to improve current campaigns of the company * Launch press release with interesting messages that are relevance to target audiences

itopspark

digital project manager

itopspark

2014-8 - 2015-2 · 7 mos

* Planning and manging digital marketing solutions for clients including Signature Cars, AURORA, Calvin Klein, Corbis, and Vejthani hospital * Providing advice on consumer behavior, marketing analysis, marketing research, SEM, Social media marketing, and Data Analytics * Organizing various professional people working on a project and ensure that all project's objectives met the quality standards * Using IT systems to keep track of people and progress * Controlling the accounting, costing and billing

j. walter thompson worldwide

account executive

j. walter thompson worldwide

2008-4 - 2009-10 · 1 yr 7 mos

* Analyze marketing situation, such as consumers, competitors, trends, SWOT, etc. for clients * Consult clients about creative and effective advertising campaigns, then deliver artworks on schedule * Cooperate with other creative agencies including media, suppliers, production, and research agencies * Balance marketing communication budgets for clients * Reassure that each advertising campaign reaches client's goals

young & rubicam

senior digital planner

young & rubicam

2015-3 - 2016-1 · 11 mos

* Handling integrated online communications for BMW, MINI, Mitsubishi, Dumex, Foremost, and Yomost * Developing effective strategies and building upon current client strategies within the digital arena to meet/exceed objectives * Managing client expectations and being alert on client's business in digital space by offering potential solutions * Managing research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior and also understanding of online target audience and mindset modes * Providing campaign performance report and analysis to clients

Education

mathematics

1992-1 - 2003-1 · 11 yrs 1 mo

Thailand representative joining world's scout at Korea

uc berkeley extension

uc berkeley extension

marketing

2013-1 - 2014-1 · 1 yr 1 mo

Digital Marketing - Advanced Search Engine Marketing - Email and Advanced Email Marketing

golden gate university

golden gate university

marketing

2012-1 - 2014-1 · 2 yrs 1 mo

GGU Ambassador (Fall 2013 - Spring 2014) - President of Thai Club (Fall 2013 - Spring 2014) - President of Sustainability Club (Fall 2013 - Spring 2014) - Membership of Consumer Behavior Club (Fall 2013 - Spring 2014) - Vice President of Administration of Student Government Association (SGA) (Summer 2013 - Spring 2014) - A student in the Dean’s List for Spring 2013 and Summer 2014

chulalongkorn university

chulalongkorn university

advertising

2004-1 - 2007-1 · 3 yrs 1 mo

Vice President of Public Relation (2008) * President of Customer Relationship Management for annual play at Communication Arts faculty (2007)

piyanuch kangwankijwanich's Contact Information

Email

******@***.com

Phone

(**) *** ****

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