Piya Mitra

Founded & scaled East Bay Tea Enthusiasts Facebook community from 0 → 1,700 highly engaged members in 12 months Built high-intent platform connecting East Bay tea rooms, specialty shops & wellness brands with passionate consumers Positioned the group as the leading local tea resource directory and trusted business–audience bridge Created content calendars, newsletters, moderation, volunteer coordination Organized monthly in-person meetups + recurring free seniors tea events

Consulting on digital content & marketing strategy for Purvi Discovery (North East India adventure travel) Utilize generative AI to accelerate creation of newsletters, social media assets, short-form video scripts, and blog content Build targeted narrative campaigns for European & US high-intent travelers — achieved strong growth in blog interaction, comments, and qualified lead volume

• Owned the end-to-end newsletter and email strategy, enhancing audience segmentation and editorial planning. • Designed and executed content systems utilizing generative AI for efficient ideation and production. • Built targeted, narrative-driven campaigns across multiple channels to boost member engagement and community involvement.

During my tenure at McDowall Cotter, I led the development and execution of innovative marketing strategies that significantly boosted our digital presence and strengthened client relationships in the legal sector. My efforts were centered on integrating modern marketing practices with traditional legal services, establishing our firm as an industry leader. Key Responsibilities and Achievements: Strategic Development: Crafted and implemented a comprehensive marketing strategy, enhancing digital transformation, content creation, and client engagement. This approach elevated our firm’s visibility and solidified our position as thought leaders in the legal field. Content Creation and Email Marketing: Directed the production of varied content, including detailed legal articles and client stories, coupled with targeted email campaigns that enhanced engagement and retention. Digital and Social Media Management: Managed the growth of our online presence, improving SEO and social media strategies, which led to better search rankings and wider audience engagement. Client Relations and Campaign Management: Orchestrated campaigns focused on client acquisition and retention, aligning marketing efforts with client needs and industry trends to build stronger relationships. Analytics and ROI Optimization: Employed analytics to evaluate the effectiveness of our marketing strategies and made data-driven adjustments to optimize ROI. Educational Initiatives: Organized webinars and seminars, delivering crucial legal insights to the community, demonstrating our commitment to education and client service. Reflections: My experience at McDowall Cotter was characterized by a dedication to leveraging strategic marketing to foster firm growth and enhance client value. I am keen to apply this expertise to new challenges in the legal marketing arena.

At Elle and Jojo, I seamlessly merged traditional SEO optimization with comprehensive digital marketing strategies to bolster our small business accounts. My role not only focused on organic search rankings but also involved curating effective inbound content and executing performance-driven SEM campaigns. Key Responsibilities & Achievements: 📈 SEO Strategy: Devised and implemented robust SEO approaches, ensuring top-tier rankings and enhanced online visibility. ✒ Content Creation: Crafted compelling blogs and social media posts tailored for inbound marketing, solidifying brand narratives and driving audience engagement. 🖥 SEM Campaigns: Conceptualized and launched Google Ads and Facebook ad campaigns, optimizing for peak performance and ensuring maximum ROI for our small business clientele. 🔍 Technical SEO: Perfected website infrastructure, balancing speed, mobile-friendliness, and optimal search engine crawling. 📊 Data Analytics: Utilized tools like Google Analytics and Search Console, consistently refining strategies based on real-world performance metrics. 🤝 Account Management: Fostered strong relationships with small business accounts, understanding their unique needs and aligning marketing strategies accordingly. Reflections: At Elle and Jojo, I championed a holistic approach, merging SEO expertise with targeted content creation and paid advertising strategies. My commitment was to drive both organic and paid traffic, optimizing for growth and engagement. Open to connecting and discussing the dynamic world of digital marketing!

Founded and scaled a nonprofit organization from concept to multi-country operations, delivering arts education and community programs across 150+ schools in the U.S. and internationally Built and led end-to-end organizational systems including program design, partnerships, fundraising, budgeting, operations, and impact reporting Raised and managed over $1M through grants, corporate partnerships, and community fundraising, ensuring financial sustainability and program growth Designed and executed scalable education and wellness programs adopted by school districts, libraries, and global partners in India, Kenya, Colombia, and Haiti Led cross-functional teams, volunteers, educators, and international partners, translating mission into measurable outcomes and long-term impact

-Research, write and post two campaigns per week on Facebook, Instagram and LinkedIn to increase Narika brand awareness -Set up membership web page via Squarespace to increase donations -Brainstorm engagement events for the non-profit to earn money and engage with members; e.g. Make-Over and Wellness Days