piyali dasgupta

global marketing

About

Working across Marketing, Product, Engineering to drive traffic in mobile as a strategic area of growth App engagement marketing to drive organic adoption, loyalty and funnel conversion App Growth Mobile Strategic Initiatives Web engagement marketing User conversion funnels and downstream engagement tactics Lifecycle marketing across push, email, in-app, social A/B tests and experiments to optimize funnel metrics Growth experimentation Paid Media experience

Country

united kingdom

City

london

Industry

internet

Skill

online advertising, digital media, digital strategy, seo, content strategy, team management, strategy, agile methodologies, business development, management, product management, social media marketing, web analytics, sem, content management, digital marketing, product marketing, marketing strategy, marketing communications, e commerce, analytics, blogging, web technologies, user experience, data analysis, user acceptance testing, google analytics, social media, leadership, crm, conversion optimization, scrum, agile and waterfall methodologies, mobile devices, new media, editing, broadcast, content marketing, media planning, feature articles, copywriting, television, multimedia, copy editing, news writing, editorial, writing, storytelling, video, magazines, content development, marketing

Experience

global marketing

skyscanner

product manager, senior assistant editor

times internet

2005-1 - 2009-9 · 4 yrs 9 mos

* Web and mobile networks worldwide. Digital video distribution and syndication * Cross functional team lead – primarily focused on the management of the Group’s portal and several channels within it * Delivery and management of several websites, digital channels * Conceptualised and implemented archiving, syndication and marketing of a digital image service that generated new revenue stream * Built solid working relationships with all levels of clients – internal and external * Hired, trained, managed 6

independent consultant

mid day

2000-11 - 2003-1 · 2 yrs 3 mos

experience and editorial head

ndtv

2011-2 - 2012-4 · 1 yr 3 mos

* India’s news and lifestyle TV network, digital media and e-commerce company * Operations Management role for web and mobile * Drawing on content strategy, UX, marketing, amplification * Heading content writers * Content creation, management

special projects head

yahoo

2009-9 - 2011-2 · 1 yr 6 mos

* Yahoo India operates as a subsidiary of Yahoo Inc. * Team-lead * Collaborated cross-functionally to launch OMG India edition - 10x growth in audience, usage 200,000 hits in a single day via organic search * Prolific user of Content Management Systems

faculty

times school of journalism

2003-1 - 2005-1 · 2 yrs 1 mo

The Schools offered Post Graduate programmes in journalism, print, digital Appointed to teach weekly classes in new media trends, product development

assistant vice president

astro

2012-5 - 2016-11 · 4 yrs 7 mos

* Content and consumer group in Malaysia and SE Asia with a 4.7 million customer base and 66% household penetration via direct-to-home satellite TV, radio and OTT products. * Specialties: Product Backlog, Product Specs, User Stories, Mockups, OKRs, Wireframes, Analytics, Insights, Strategy, Social Channels, Prioritization, Delivery, Testing, Agile Product Management * Management, interdisciplinary role focusing on product, operations, drawing from expertise in business, marketing, technology, analytics, KPIs, OKRs * Road-mapped product strategy for consumer apps and several websites * Managed teams across UI, technology to deliver high quality apps and websites as per specs * Set KPIs devised on the AARRR metrics – Acquisition, Activation, Retention, Referral, Revenue * Owned analytics integration, reporting, strategy to manage product lifecycle, evolution * Managed budget, forecasting for product, operations