Jim Pittman

As board chair, I help provide strategic oversight for statewide communications, fundraising, and advocacy initiatives. I also provide legislative advocacy at state and national levels. Serve as Walk to End Alzheimer's team captain, achieving Grand Champion fundraising status three consecutive years.

Provide fractional executive leadership and strategic consulting for healthcare, education, nonprofit, and public health organizations. Partner with CEOs, boards, and leadership teams to drive brand transformation, audience growth, and revenue outcomes. Selected Client Impact: ● Smoking Cessation Trust (2014–2021): Led statewide campaign enrolling 118,000+ participants with zero paid advertising; contributed to reducing Louisiana smoking rate from 24.8% to 18.3% ● Ochsner Health Plan Launch (2020): Directed strategic marketing and digital communications for Medicare Advantage startup ● Provide fractional CCO/CMO leadership for Care Associates, driving marketing strategy, physician partnerships, and patient growth across dementia, palliative, and hospice services in South Louisiana. ● Multiple Healthcare/Nonprofit Clients: Delivered multi-channel campaigns generating measurable engagement, enrollment growth, and fundraising outcomes ● Award-winning creative: Produced content recognized for innovation, social impact, and results

Provide fractional CCO/CMO leadership for a senior care organization, driving brand awareness, demand generation, and caregiver engagement across South Louisiana. Lead healthcare marketing strategy, storytelling, and content that positions Care Associates as a trusted resource for Alzheimer’s disease, dementia care, palliative care, hospice, and care management services. Execute organic, multi-channel marketing including digital content, social media, earned media, advocacy, email marketing, and community outreach—translating complex clinical services into human-centered messaging. Partner with physician and clinical leadership to strengthen healthcare branding, caregiver education, referral visibility, and patient growth.

As Chief Communications Officer for STEM NOLA, I led enterprise-level marketing and communications strategy to amplify mission impact, expand audiences, and position the organization as a national leader in equitable STEM education. I oversaw brand strategy, digital marketing, content, earned media, social, website, and storytelling, delivering data-driven campaigns that increased visibility, deepened engagement, and supported funding, partnerships, and workforce development outcomes. Impact Highlights: ● Scaled social media by 3,750+ followers, generating 5.3M+ impressions, 84K+ reactions, and 11K+ shares, driving awareness and participation ● Increased engagement 68%, doubling monthly impressions and outperforming global LinkedIn benchmarks ● Led website strategy, driving 89K+ sessions and 245K+ pageviews (+69%), representing 37% of sessions and 41% of pageviews since launch, while reducing bounce rate to 50% ● Grew YouTube to 165K+ views, 850+ watch hours, 210 new subscribers, 1.1M+ impressions, 4.7% CTR ● Directed multimedia campaigns for STEM Fests, STEM Saturdays, and Tech Camps, attracting thousands of K–12 students and families ● Produced high-impact storytelling across TV, print, and digital, including live STEM demos and national media coverage ● Strengthened partnerships and sponsorships through targeted communications aligned to education and workforce development goals ● Led national visibility for STEM NOLA’s 2024 White House Presidential Award for Excellence in STEM Mentoring, positioning the organization as a model for community-based STEM engagement Through strategic storytelling, digital innovation, analytics, and executive leadership, I ensured every communication drove measurable growth, mission impact, and long-term influence, inspiring the next generation of innovators from cradle to career.

Led national brand strategy and integrated marketing communications for leading STEM equity organization engaging 70,000+ K–12 students across 21 states. Directed digital transformation, earned media, content, and partnership communications driving measurable mission impact. Strategic Impact: ● 5.3M+ impressions, 84K+ reactions, 11K+ shares – Doubled monthly reach, outperformed global LinkedIn benchmarks by 200% ● 68% engagement increase – Optimized website strategy delivering 89K+ sessions, 245K+ pageviews, and 50% bounce rate ● 3,750+ audience growth – Expanded social following; grew YouTube to 165K+ views, 1.1M+ impressions, 4.7% CTR ● 42% email open rate – Managed 37,000+ subscriber base with 2.2% CTR, exceeding nonprofit averages by 300% ● National visibility achieved ● Partnership alignment strengthened – Enhanced sponsorship outcomes through strategic communications tied to workforce development priorities

Architected and executed integrated communications strategy for new health plan launch. Led brand positioning, demand generation, digital strategy, and micro-influencer marketing delivering exceptional growth with zero advertising increase. Performance Highlights: ● 20% membership growth – Achieved through organic communications, optimized segmentation, and targeted messaging ● 53.6% conversion rate – Generated 1,132 leads resulting in 607 enrollments ● 65K+ new website users – Drove traffic through SEO optimization, UX improvements, and content strategy ● 2,900-person influencer network – Built and mobilized grassroots ambassador program expanding community reach ● Member advisory board created – Established 31-member team serving as micro-influencers and quality improvement advisors

I led strategic communications and stakeholder engagement for a statewide public health initiative, driving measurable reductions in smoking rates and improving health outcomes across Louisiana. I designed and executed fully integrated marketing communications strategies, leveraging digital, earned media, influencer, and grassroots channels to achieve massive reach without paid advertising due to legal restrictions. Key Achievements: ● Built and activated a network of 12,300+ health micro-influencers and 500+ media partners, creating sustained visibility and engagement across every Louisiana parish ● Enrolled 118,000+ Louisiana smokers into the program organically, using data-driven outreach, storytelling, and relationship management ● Reduced adult smoking prevalence from 24.8% to 18.3%, improving Louisiana’s national ranking from 50th to 44th, demonstrating population-level impact ● Strengthened brand credibility and trust through consistent messaging, executive communications, media relations, and community partnerships ● Collaborated cross-functionally with healthcare leaders, nonprofits, and state agencies to align communications with clinical and public policy goals ● Generated measurable economic and social impact, helping reduce tobacco-related costs, including $1.89B in healthcare spending and $2.05B in lost productivity ● Ensured compliance and accountability under a court-mandated framework while maintaining transparency, credibility, and mission integrity ● Positioned the Smoking Cessation Trust as a national case study in strategic communications, stakeholder alignment, and high-impact public health marketing Through executive leadership, integrated strategy, and data-driven storytelling, I ensured every initiative delivered measurable health, social, and economic outcomes, demonstrating how communications can drive population-level impact.

Volunteer Board position. Provided input into constituent marketing communications strategy.

Modernized organizational brand, advocacy strategy, and stakeholder communications. Led strategic partnerships with healthcare, government, and community organizations. ● 35% membership growth – Achieved through targeted engagement and communications strategy ● Brand transformation – Repositioned organization with modern identity and digital presence ● Partnership expansion – Strengthened relationships across healthcare ecosystem

Provided stop-gap communications, influence networking and digital & content marketing services while the Director of Communications was out on maternity leave. Provided digital marcom, communications, media relations, social media, health education, community outreach and grass roots strategy and activities to help introduce their non-profit mission and ministry. Initiatives were designed to improve patient engagement and health outcomes.

Broadcast News Internship, WDSU-TV, New Orleans