Pinpinat Sliesoriunas

Senior Business Development and Business Analysis Manager – Head of the Enterprise Solutions Responsibilities: Business Development: • Identify and pursue new business opportunities to drive growth and expand market presence. • Develop and maintain relationships with key stakeholders, clients, and partners. • Create and execute strategic plans to enter new markets and industries. • Lead negotiations and close deals with prospective clients, ensuring alignment with company objectives. Business Analysis: • Conduct in-depth business analysis to identify customer needs and market trends. • Evaluate and recommend innovative tech solutions to help clients build their business S-curve. • Collaborate with cross-functional teams to design and implement new systems and platforms tailored to client requirements. • Monitor and analyze the performance of implemented solutions to ensure they meet business goals and drive growth. Customer Support: • Provide ongoing support to clients, ensuring successful adoption and integration of new systems and platforms. • Gather and incorporate client feedback to continuously improve solutions and services. Market Research: • Perform competitive analysis and market research to stay ahead of industry trends and advancements. • Utilize insights to guide product development and marketing strategies. Reporting and Documentation: • Prepare detailed reports and documentation to track business development activities, client interactions, and project outcomes. • Present findings and recommendations to senior management and stakeholders.

Branding and Marketing Communication Manager – Home Category (Downy Spray and Ambi Pur products) | TML Market Responsibilities: • Branding Strategy: Develop and implement comprehensive branding strategies for Downy Spray and Ambi Pur products, ensuring consistent brand messaging and positioning across all platforms. • Online Marketing: Lead digital marketing initiatives on e-commerce platforms such as Shopee and Lazada, optimizing product listings, managing online advertising campaigns, and driving sales growth. • Offline Marketing: Coordinate and execute offline marketing campaigns, including in-store promotion, events, and collaborations with retail partners to enhance brand visibility and customer engagement. • Marketing Communication Management: Design and oversee integrated marketing communication plans that effectively convey brand values and product benefits to target audiences, utilizing a mix of traditional and digital media channels. • Market Analysis: Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape, using insights to inform marketing strategies and product development. • Cross-functional Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and successful execution of marketing initiatives. Key Achievements: • Successfully increased online sales and brand awareness for Downy Spray and Ambi Pur products on Shopee and Lazada through targeted digital marketing campaigns. • Enhanced in-store brand presence and customer experience through innovative offline marketing strategies. • Implemented effective marketing communication plans that boosted customer engagement and loyalty.

Marketing Acquisition Manager, TrueOnline Convergence • Designing and implementing marketing acquisition plan for TrueID TV box, both standalone and subscription model (End to end process). • Assessing the strategies of competitors and best practices, while avidly working to increase our own productivity by leveraging offline and online sales channel (Achieved 1.6M subs by one and half years). • Managed creative campaign for the product, to promote a superior corporate image. • Managed product partnership with Netflix (Campaign, Direct carrier billing and bundle package), with android TV game app.

True Next Gen (Future Leader Program) July 2017 - Jun 2018 • Digital marketing project for Commercial TrueOnline Convergence (ROT1) • Regional Sale planning, analyze customer behavior on 4G usage and how to gain more market share at Northeast of Thailand (Ubon Ratchathani), Partner with Data Analytic team from Huawei. (ROT2) • Project Leader for Strategic Project and Leadership Development (SPLD) True Merchant O2O- Synergy with Makro (ROT3) • Member of the future of Telco project to build a disruptive business model under corporate planning department. (ROT4)

•Customer retention for both international and corporate customer. •Create and develop retention campaigns to maintain customer loyalty. •Identify new business opportunities within the SME arena (B2B).

Microbiologist: Research and Development for Spirulina, Energaia Co., Ltd. • Conducted research on spirulina algae products. • Ensured quality control throughout production and final product stages.

- Research project about Polyhydroxyalkanoate (PHA) with distinction - Perfomance director for Colony game 2010 opening, Cheerleader Colony game 2008 - Faculty’s representative to attend the presented project competition in The Hitachi Trophy 2010. - Training in ISO/IEC 17025:2005 - Faculty tour guild: escorted the participants, high school students and provided them with the faculty basic information and in detail information for Microbiology major in Chula Vichakarn (Chulalongkorn University Educational Exhibition), Open House 2009 and 2010