Guilherme Pinheiro

Regional Product Line Manager - LATAM @ Electrolux Group

About

Regional Category Manager with 15+ years of experience in category development, market strategies, and sales plan execution for B2B and B2C clients. Expertise in projects that increase market share and strengthen customer relationships.

Country

Brazil

City

São Paulo

Industry

Consumer Goods

Skill

Estratégia de produtos, Gerenciamento de categorias, Gestão de portfólio, Marketing, Microsoft Excel, Estratégias de marketing, Marketing de produtos, Product Marketing, Planejamento estratégico, Estratégia empresarial, Social Media Marketing, Digital Marketing, Marketing Strategy, Marketing Communications, Email Marketing, Marketing Management, Process Improvement, Corporate Events, Corporate Communications, Strategic Planning

Experience

Regional Product Line Manager - LATAM

Electrolux Group

2024-9 - Present · 2 yrs 1 mo

São Paulo, Brasil

Regional Product Line Specialist - LATAM

Electrolux Group

2022-8 - 2024-8 · 2 yrs 1 mo

São Paulo e Região

▪ Responsible for the development of small domestic appliance categories in Latin America; ▪ Managed the category's P&L with a focus on profitable growth; ▪ Portfolio management and creation of the long-term plan (5-year plan); ▪ Monitored market share (GFK) and go-to-market strategy; ▪ Defined the category's price parity strategy;

Local Product Category Specialist - Brazil

Electrolux Group

2020-3 - 2022-9 · 2 yrs 7 mos

São Paulo, Brasil

▪ Responsible for the development of vacuum cleaners, high-pressure washer, and small domestic appliance categories; ▪ Managed portfolio and defined long-term plan (5-year plan); ▪ Managed category P&L with a focus on gross profit, contribution to fixed costs, and EBIT; ▪ Executed the S&OP cycle for the categories; ▪ Monitored days of inventory and defined sell-in and sell-out plans;

Product Category Manager - Brazil

Epson do Brasil

2020-10 - 2021-3 · 6 mos

Barueri, São Paulo, Brazil

▪ Managed the consumables category: Ecotank bottles, cartridges, toners, etc.; ▪ Defined portfolio and execution strategy in collaboration with the commercial team; ▪ Analyzed the installed base (attachment rate) and defined the medium/long-term plan; ▪ Monitored the execution of the category's P&L; ▪ Analyzed market share and developed strategies against gray market;

Senior Product Analyst

Electrolux Group

2016-1 - 2019-10 · 3 yrs 10 mos

São Paulo Area, Brazil

▪ Execution of vacuum cleaners and accessories/consumables categories; ▪ Defined portfolio strategy and long-term plan; ▪ Executed the S&OP cycle for the categories; ▪ Analyzed market share and monitored market trends (GFK); ▪ Monitored competitor imports (Datamyne);

Full Product Marketing Assistant

Elgin Brasil

2011-1 - 2016-1 · 5 yrs 1 mo

São Paulo Area, Brazil

▪ Phase-in/phase-out strategies and portfolio development for categories; ▪ Provided support to category managers and the commercial team; ▪ Led the "Elgin&Senai" and "Ask Elgin" projects; ▪ Supported and monitored the execution of commercial targets; ▪ Coordinated qualitative/quantitative research, trade shows, events, and commercial conventions.