Ping Wang

The vision of AviaGames is to create a top global game competition platform that’s easy for everyone to play and win real money.

• Researched and evaluated user acquisition strategy for Freemium online game in social media advisement, Ads network advertisement, search engine marketing, website SEM, and community establishment etc. • Conducted competitive research and recommended optimized cross-platform strategy for Ubisoft.

• Led successful turn-around for key project with 70 employees and re-established operating profitability. • Developed and negotiated production strategy with clients in terms of project scope, budget, milestone schedule and cooperation items, and built reliable long-term client relationship with extra project contracts. • Engaged at all levels of projects, foresaw problems and proactively seek solutions with internal team & clients. • Supervised day-to-day activities of multiple projects to ensure high-quality products with planned deliveries. • Created the company’s project tracking and reporting system to improve operational efficiency in production.

• Led team of 18 to create and execute product and marketing roadmap for Nexon China’s Online Platform development. • Launched Nexon China centralized Online Platform(www.tiancity.com)to engage over 4 million players across multiple online titles and established Nexon’s entry in China Market(Now 350 million registered users) • Designed and implemented branding strategy for NEXON China including CI, Video and marketing materials. • Conducted competitive analysis and optimized monetization & user engagement strategy in online platform involving membership system, billing system, customer service center and advertisement system. • Managed in-house creative team to provide marketing collateral including trade show (ChinaJoy) brochures, souvenirs, Media advertising banners, rich media videos, promotion contents and presentation. • Cooperated closely with cross-functional stakeholders to implement online customer loyalty program including referral system, re-activation program and membership points exchanging system.