Ping Mendoza

Www.yuda.com.ph Yuda /yü-da/ comes from the Spanish word ayudar which means to help.   For decades, the energy landscape of the Philippines has been a bottleneck for human potential. High costs, frequent brownouts, and a centralized "Few" making decisions that dictate the quality of life for the "Many." We have been forced into a passive relationship with power—victims of the bill, not owners of the energy. Yuda exists to flip the switch. We believe every household should be a smart, resilient active participant in their relationship with energy. Through modular, decentralized technology, we are turning the passive consumer into one who actively manages and optimizes their own energy future. We don't wait for the grid; we build the grid at the doorstep. We are creating a movement that empowers the Many through technology. We are proving that the most sophisticated, smart, and sustainable energy services in the world can be born right here. By solving the hardest energy problems in our own backyard, we are setting a new world-class standard for how households maintain relationships with energy service providers.

The Philippine Solar and Storage Energy Alliance (PSSEA) - formerly Philippine Solar Power Alliance - is a non-profit organization founded in 2010. PSSEA is the peak industry body for the solar and energy storage industries, active in policy consultations on the Implementing Rules and Regulations of the Renewable Energy Law.

• Led in-country deal flow, market intelligence, and stakeholder relationships for Clime Capital in the Philippines. • Supported the successful investment into a 500 MW onshore wind project, contributing to sustainable energy development. • Conducted technical, commercial, and legal due diligence for Philippine deals, ensuring sound investments and monitoring post-investment progress.

- engaged mid-senior to C-level decision makers for distributed energy projects; negotiated and closed 8.5MW deals worth $19.3 Million of revenue. - executed three projects worth $2 Million within budget with zero loss time due to injury - developed corporate PPA, equipment lease and EPC contracts. - secured a $20 Million line of credit with a leading sustainable energy finance program. - developed start-up talent strategy including phasing organization charts, job descriptions. - delivered over 2.4MW of rooftop solar projects, an annual carbon reduction of 44,000 tons or the equivalent of planting 1.9 million trees. - led coordination with corporate support units for legal, risk, HR, strategy, reputation, finance and accounting as well as other operating business units within the conglomerate group. Alternate Representative of Distribution Utilities - National Renewable Energy Board, Department of Energy - Philippines Renewable Energy Portfolio Standards committee member and Vice-chairman’s alternate. Data Privacy Officer – APX - leads compliance to R.A. 10173 for distributed energy business units, registered DPO. Assistant Vice President – Business Attraction, APDU - worked with LGUs and national government agencies; developed invest.davaocity.gov.ph for Davao City Mayor’s office via Davao City Investment Promotions Office. - 95th percentile on CEB cognitive index; perfect score on standardized IQ test.

- Led profit & loss management of own-use rooftop solar business, organized and managed marketing team; took over residential and commercial sales (32 headcount). - Accelerated installations from 0.1 MW in February 2015 to 1.7 MW by October 2015. - Led the development and launch of "Pay What You Save Residential/Business”, first in the Philippines for zero cost upfront solar financing solutions. - Led the development of “Pioneer Solar Protect”, insurance product for residential solar systems exclusively available via Pioneer Insurance. - Led the development of “DIY Plug and Play 500Watt” product. - Led digital marketing efforts: achieved #1 URL rank through SEO program within 6 months, accelerated Facebook page likes from 2k to 225k in one year, with proportionate increase in engagement with significant cost savings; Cost per Click campaigns within US$0.03 - 0.10 only. - created an in-house CRM on Google Sheets handling over 3,000 unique, marketing qualified leads for over 40 users with varying levels of system privileges. - Key gatekeeper for hiring of back end commercial talent including training for sales teams. - Wrote two press release articles picked up by five broadsheets; led media pick-up monitoring. Director – Land Acquisition Second in command to the Chief Legal Counsel - Organized land acquisition team: databases, contracts, and standard negotiation parameters. - individual contributor: contracted 90,000 sqm at US$ 1.8/sqm vs target price of US$ 4/sqm.

- Led sales and marketing for a portfolio of residential real estate properties in various stages of foreclosure; grew net sales by 22% in Jan – Sept vs same period of prior year. - Led pricing, financial packaging and profitability analysis for over 32,000 properties. - Led a cross functional team in developing a new product: “Pre-Sale via Deposit Agreement”. - delivered monthly activity based reports on actual tasks and man hours spent vs budget. - Earned ManCom approval for three department Policies, Procedures and Guidelines (PPGs).

- Led market entry study, business plan proposal & land banking for new markets, Bacolod & CDO. - Led an ad hoc task force to address delayed construction of 681 housing units across four project sites. Reduced delays by 85% in five months. Reported directly to the Chairman. - Led end-to-end business development of 120 hectare Carmona Estates project. Brand Manager – Sales and Marketing Group - Created the go-to-market strategy for the company’s first venture into the vertical housing segment, and led the one-month in advance launch generating US $ 1.4 Mn incremental revenue - Led the product presentations and sales training for 5 seller networks. Player Coach - Champion team of PCFI Chairman’s Cup men’s basketball tournament.

- placed 6th in the Php 1 Million guaranteed 150-hours played freeroll tournament. - Cashed in Pokerstars.Com's Lamborghini multi-stage free roll qualifiers October 2010. Landed in Top 7% of a 27,000 player field.

Student Leader with the Business Administration Student Council (UP BAC) Various directorate positions with UP Junior Marketing Association (UP JMA) Founding member & first COMELEC Chair for UP Advertising Core (UP AdCore) Co-captain of College Men’s Basketball Team Member of “2005 Graduate to Globe” Future Leaders Business Conference

Completed first term, on leave.