Pin-Cheng Tsao

Data Analyst @ Meitu · Designed a tri-dimensional market evaluation framework (new user acquisition × engagement × monetization) to assess subscription growth potential across 10+ global markets including the US, Japan, Korea, and Southeast Asia; framework was adopted into 2026 product growth targets · Conducted end-to-end subscription monetization analysis using SQL — from data extraction and cleaning to insight delivery — establishing benchmarks for seasonal discount strategy and A/B test design · Collaborated with cross-functional teams across regions to conduct competitive benchmarking and localized market research for a consumer photo-editing app with 500M+ MAU · Supported instrumentation design and post-launch analysis for subscription paywall A/B experiments across iOS and Android in global and China markets

Data Analyst @ Shin Kong Mitsukoshi ・Analyzed transactional and behavioral data across 15 department store locations (3.5M+ members), conducting seasonal campaign analysis, shopping basket analysis, and member segmentation to identify revenue growth opportunities ・Collaborated with engineering teams to integrate license plate recognition system data with purchase records, uncovering correlations between parking behavior and buying power to inform loyalty program design (parking incentives, brand affinity targeting) ・Contributed to CDP implementation supporting cross-channel member data integration across CRM, App, and LINE; participated in membership tier policy redesign for enterprise-scale retail operations ・Nominated for Taiwan government Digital Singularity Award (數位奇點獎) for outstanding application of retail data analytics and innovation